Senior Marketing Manager

JR United Kingdom; Luton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A B2C financial services provider is seeking a Senior Marketing Manager in Luton to lead the marketing and digital strategy. Responsibilities include managing content updates, developing campaigns across various platforms, and leading a marketing team. The ideal candidate will have over 5 years of experience in marketing within the financial services industry, with strong analytical skills and hands-on PPC experience.

Qualifications

• 5+ years marketing experience in B2C financial services ideally.
• Hands-on PPC experience.
• Good written, analytical & verbal communication skills.

Responsibilities

• Design and implement the marketing and digital strategy.
• Develop and execute campaigns for email marketing, PPC, social media.
• Track all conversion efficiently via Google Analytics.

Skills

Analytical skills

Email marketing

Paid media

Digital marketing

Tools

Google Analytics

Google Tag Manager

Microsoft Excel

Job description

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Senior Marketing Manager, luton, bedfordshire

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Client:

EMR | Specialist in Marketing Recruitment

Location:

luton, bedfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team