Senior Marketing Manager

Imperial College Healthcare NHS Trust; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

An exciting opportunity exists for an experienced Senior Marketing Manager at one of London's largest NHS trusts. This role is crucial in shaping marketing strategies for private healthcare services, emphasizing team leadership and innovative digital marketing approaches. The position supports hybrid working and aims to deliver measurable impact and growth.

Benefits

Career development

Flexible working hours

Wellbeing programs

Staff recognition scheme

Qualifications

• Strong project management and experience setting and delivering strategic objectives.
• Experience developing effective marketing strategies and managing a budget.
• Expertise in digital marketing campaigns to optimize ROI.

Responsibilities

• Lead the planning and development of marketing strategies for private healthcare.
• Manage a marketing team and oversee all marketing activities.
• Work with external agencies on digital marketing campaigns.

Skills

Project Management

Strategic Communication

Digital Marketing

Content Management

Social Media Management

Education

Bachelor's and Master's degree in Marketing or equivalent

Tools

Microsoft Word

PowerPoint

Excel

Adobe Photoshop

Google Analytics

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Fulfil your potential in hospitals that make history:

Charing Cross, Hammersmith, St Mary's, Queen Charlotte's & Chelsea and Western Eye.

With five world-renowned hospitals, Imperial College Healthcare NHS Trust is full of opportunity if you are looking to develop your healthcare career.

We are an NHS Trust of approximately 16,000 people, providing care for over a million and a half patients from north west London and beyond every year.

We have a rich heritage and an ambitious vision for the future of our patients and local communities.

With our partners, Imperial College London, and The Royal Marsden NHS Foundation Trust, we form Imperial College Academic Health Science Centre, one of 6 academic health science centres in the UK, working to ensure the rapid translation of research for better patient care and excellence in education.

We are proud of our heritage in innovation and we are early adopters of new insights in technologies, techniques and treatments for improving health.

Job overview

We have an exciting opportunity for an experienced and proactive senior marketing manager to join our brand experience team at one of London's largest NHS trusts on a 12-month fixed-term maternity cover contract.

You will be responsible for planning, developing, delivering and measuring the impact of marketing communications for the Trust's private healthcare services.

Managing a small team including a marketing manager and a marketing officer, you will develop the marketing and communications function for private healthcare services, prioritising activity to drive increased referrals and onboarding and working with agencies.

You will lead on the strategy and planning for digital advertising campaigns and be responsible for content marketing, the creation of offline collateral and brand experience across our private patient units.

This role offers a unique opportunity to shape and deliver our new marketing strategy, so if you are an experienced and organised senior marketing manager with experience leading marketing campaigns, we would love to hear from you.

This role offers a hybrid working pattern with a minimum of 40% of time working on-site at St Mary's Hospital (and across our other hospital sites), to facilitate team working. We offer a flexible approach to working hours to meet the needs of the individual and the service. Please talk to us at interview about the flexibility you may need.

Please note: We welcome secondments from other NHS organisations.

Main duties of the job

- Lead the planning, development and implementation of marketing strategies at the Trust for private healthcare services.

- Work with the private care business development team and the wider marketing team to set the strategy for the marketing of private healthcare services, to meet ambitious growth targets.

- Work with digital marketing agencies to plan, implement and measure the impact of digital marketing campaigns for priority services.

- Oversee all marketing activity and manage the marketing team, including a marketing manager and a marketing officer.

- Work with colleagues and agencies to develop and optimise the online presence for private care services at the Trust.

Working for our organisation

At Imperial College Healthcare you can achieve extraordinary things with extraordinary people, working with leading clinicians pushing boundaries in patient care.

Become part of a vibrant team living our values - expert, kind, collaborative and aspirational. You'll get an experience like no other and will fast forward your career.

Benefits include career development, flexible working and wellbeing, staff recognition scheme. Make use of optional benefits including Cycle to Work, car lease schemes, season ticket loan or membership options for onsite leisure facilities.

We are committed to equal opportunities and improving the working lives of our staff and will consider applications to work flexibly, part time or job share. Please talk to us at interview.

Detailed job description and main responsibilities

The full job description provides an overview of the key tasks and responsibilities of the role and the person specification outlines the qualifications, skills, experience and knowledge required.
For both overviews please view the Job Description attachment with the job advert.

Person specification

Education/Qualifications

Essential criteria

• Bachelor and Master's degree or equivalent senior strategic communications/ marketing experience.

Desirable criteria

• Relevant professional qualifications

Experience

Essential criteria

• Strong project management experience
• Proven ability to set and deliver against strategic objectives
• Experience of developing and implementing effective marketing strategies
• Proven ability to plan, lead and manage effective, integrated communications projects including procurement and tendering to effectively forecast and manage a delegated budget
• Experience of generating marketing collateral and managing suppliers
• Experience of delivering and/or commissioning communications and marketing collateral and activities with a demonstrable return on investment at the most senior level of an organisation
• Ability to prioritise, managing individual and team workload effectively
• Experience of digital marketing campaigns - including PPC/display/social media advertising - working with external suppliers and understanding ROI
• Understanding of search engine marketing and ability to manage external agencies in this capacity
• Experience of managing, monitoring and creating content for social media channels

Desirable criteria

• NHS or private health experience
• Involvement in brand strategy, development and management
• Account management experience - inhouse or agency
• Sitecore experience
• Experience of content design principles
• Experience of pathway mapping principles
• Internal communications experience
• People management experience

Skills / knowledge / abilities

Essential criteria

• Proficient in the use of Microsoft Word, PowerPoint, Excel and other relevant programmes and software
• Strong account management skills, tact and diplomacy
• Ability to forward plan and foresee and resolve challenges in advance

Desirable criteria

• Familiar with use of Adobe products (Photoshop, Illustrator, InDesign).
• Familiar with use of Google Analytics

Please ensure you check your emails regularly as this is how we will communicate with you throughout the recruitment process. If you are shortlisted you will be contacted by email and text message (if you provide a mobile contact number).

Employer certification / accreditation badges

Documents to download

• JD & PS (PDF, 383.9KB)
• FRF (PDF, 272.6KB)
• Our Strategy 2023-25 (PDF, 230.4KB)