Senior Marketing Manager

Sibylline Ltd; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the risk and security intelligence sector seeks a Senior Marketing Manager to lead their marketing team. You will drive comprehensive marketing campaigns, manage a small team, and engage with key stakeholders to enhance the brand and market presence. This hybrid role requires strong leadership and communication skills, along with a solid background in marketing.

Qualifications

• 8–12 years of progressive experience in marketing, including leadership.
• Proven success in scaling B2B or B2C marketing efforts.
• Ability to thrive in a fast-paced, electronic environment.

Responsibilities

• Direct line management of a small marketing team.
• Oversee creation of solution-focused marketing campaigns.
• Analyze market trends and competitor activities.

Skills

Leadership

Communication

Project Management

Education

Bachelor's Degree in Communications

Bachelor's Degree in Marketing

Bachelor's Degree in English

Tools

Microsoft Office Suite

LinkedIn Marketing strategies

Job description

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We are looking for an experienced Senior Marketing Manager to lead our marketing team. Reporting directly to the Chief Operating Officer, the Senior Marketing Manager will be responsible for creating and executing comprehensive marketing outreach campaigns aimed at sourcing and developing new business opportunities, expanding Sibylline’s market presence and client base, whilst enhancing our reputation and maintaining the Sibylline brand.

As Senior Marketing Manager, you will be responsible for oversight of all marketing initiatives, including but not limited to product marketing, digital marketing, content, and customer engagement. Partnering with the COO and our in-house Client Success Team, you will ensure our marketing efforts are aligned with the company’s strategic priorities and revenue goals and will create compelling messaging that articulates the company's value proposition and advertises our solutions to traditional, adjacent and emerging markets.

As such, Strong communication, leadership skills, innovation and project management experience are essential for success in this dynamic role.

This is a hybrid role, requiring occasional presence in the London office.

Responsibilities

Management:

• Direct Line Management of a small team, including our social media specialist, and audio/visual media producer.

Marketing campaigns:

• Partner with the Client Success team to oversee the creation of digital, solution-focused marketing campaigns, aligned with our brand standards, culture, and strategic vision.
• Establish and track KPIs to measure campaign effectiveness and ROI, and optimisation based on data insights.
• Cross-functional collaboration with key internal Stakeholders, includingProduct teams, Customer Success, People Team, and Branding to ensure cohesive vision and delivery.

Marketing research:

• Analyse market trends and competitor activities to inform outreach strategies
• Maintain a deep understanding of the company's products and services and evolutions in the market.

Events:

• Develop marketing and promotional materials for use at external and internal events, both preand post-event, in partnership with the client success team.
• On occasion, the Senior Marketing Manager will project manage cross-team collaboration on various facets of planning,execution, and follow-up activities
• On occasion, the individual must manage calls or projects outside of traditional business hours

Requirements

• 8–12 years of progressive experience in marketing, including leadership roles in fast-paced environments.
• Proven success in scaling B2B or B2C marketing efforts at a mid-sized company or startup.
• Ability to thrive in an electronic environment and utilise technology to deliver information
• Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies.
• Ability to work independently and as part of a team; adaptable to conquering new challenges in a dynamic and fast-paced environment
• Excellent communication (both written and verbal, with English fluency) and strong interpersonal skills
• Exceptional leadership, team development, and project management skills.
• Strong communication and presentation skills with the ability to influence stakeholders at all levels.
• Bachelor's Degree in Communications, Marketing, English, or a similar field.

Nice to have

• Pre-existing knowledge of the risk/security intelligence industry, and/or experience in an adjacent industry

Job Description

About the Role

We are looking for an experienced Senior Marketing Manager to lead our marketing team. Reporting directly to the Chief Operating Officer, the Senior Marketing Manager will be responsible for creating and executing comprehensive marketing outreach campaigns aimed at sourcing and developing new business opportunities, expanding Sibylline’s market presence and client base, whilst enhancing our reputation and maintaining the Sibylline brand.

As Senior Marketing Manager, you will be responsible for oversight of all marketing initiatives, including but not limited to product marketing, digital marketing, content, and customer engagement. Partnering with the COO and our in-house Client Success Team, you will ensure our marketing efforts are aligned with the company’s strategic priorities and revenue goals and will create compelling messaging that articulates the company's value proposition and advertises our solutions to traditional, adjacent and emerging markets.

As such, Strong communication, leadership skills, innovation and project management experience are essential for success in this dynamic role.

This is a hybrid role, requiring occasional presence in the London office.

Responsibilities

Management:

• Direct Line Management of a small team, including our social media specialist, and audio/visual media producer.

Marketing campaigns:

• Partner with the Client Success team to oversee the creation of digital, solution-focused marketing campaigns, aligned with our brand standards, culture, and strategic vision.
• Establish and track KPIs to measure campaign effectiveness and ROI, and optimisation based on data insights.
• Cross-functional collaboration with key internal Stakeholders, includingProduct teams, Customer Success, People Team, and Branding to ensure cohesive vision and delivery.

Marketing research:

• Analyse market trends and competitor activities to inform outreach strategies
• Maintain a deep understanding of the company's products and services and evolutions in the market.

Events:

• Develop marketing and promotional materials for use at external and internal events, both preand post-event, in partnership with the client success team.
• On occasion, the Senior Marketing Manager will project manage cross-team collaboration on various facets of planning,execution, and follow-up activities
• On occasion, the individual must manage calls or projects outside of traditional business hours

Requirements

• 8–12 years of progressive experience in marketing, including leadership roles in fast-paced environments.
• Proven success in scaling B2B or B2C marketing efforts at a mid-sized company or startup.
• Ability to thrive in an electronic environment and utilise technology to deliver information
• Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies.
• Ability to work independently and as part of a team; adaptable to conquering new challenges in a dynamic and fast-paced environment
• Excellent communication (both written and verbal, with English fluency) and strong interpersonal skills
• Exceptional leadership, team development, and project management skills.
• Strong communication and presentation skills with the ability to influence stakeholders at all levels.
• Bachelor's Degree in Communications, Marketing, English, or a similar field.

Nice to have

• Pre-existing knowledge of the risk/security intelligence industry, and/or experience in an adjacent industry

Additional Information

Interview Process

• Initial call with our Talent Acquisition team member
• 30-minutevideo interview with the hiring manager
• Panel interview with some of the team members and hiring managers at Sibylline

Research indicates that certain groups are less likely to apply for a position unless they meet every single requirement. If you feel you meet some of the requirements and can offer a unique perspective to this role, we strongly encourage you to apply—you might be the perfect fit we're looking for!

Sibylline is committed to the recruitment and selection of candidates without regard for sexual orientation, gender, ethnicity, age, political beliefs, culture and lifestyle. We are committed to fostering a business culture that reflects these values and promotes equal opportunity.