Senior Marketing Manager

Aztec Group; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services company in London seeks an experienced marketing professional to provide strategic expertise and oversee the creation and execution of Go-To-Market strategies. This exciting role involves collaborating with the sales and marketing team to implement effective marketing plans and initiatives, ensuring a data-driven approach to measure success. The ideal candidate will have a strong background in marketing management with over 5 years of experience, excellent budget management skills, and an ability to thrive in a creative and fast-paced environment.

Qualifications

• 5+ years of experience in marketing management.
• Proven track record in bringing new products and services to market.
• Strong budget management skills.

Responsibilities

• Develop and oversee Go-To-Market strategies and marketing plans.
• Co-lead the development of value propositions.
• Report on the effectiveness and ROI of marketing initiatives.
• Oversee lead generation campaigns.

Skills

Marketing management

Developing marketing strategies

Product management

Sales enablement tools

Financial knowledge

Attention to detail

Team dynamics

Budget management

Job description

Reports to Associate Marketing Director

Aztec Group is Europe’s largest independent fund administrator, with an ambition to become a major global outsourcing specialist in the private markets industry. The marketing team will continue to play a critical role in helping the Group achieve this vision; working directly alongside senior stakeholders within the business to shape and steer the next stage of our exciting journey.

As such, we are looking for an experienced marketing professional to provide strategic marketing expertise to the business and play a leading role in the creation and delivery of our Go-To-Market strategies and broader Group Marketing Plan and oversee their successful execution.

This key leadership role will see the right candidate collaborate with the wider Sales and Marketing team to drive and implement best practice across the Go-To-Market process, from identifying and scoping new opportunities to developing client value propositions and bringing them to market in an integrated, measurable way using a range of tactics and channels.

We pride ourselves on being brave and bold with our marketing and encourage our team to embrace creative thinking and campaigns that embody our “Bright Alternative” brand and position in the market. In summary, this represents an exciting opportunity for a strategic marketer with broad experience across all aspects of marketing who welcomes autonomy, creative license and thrives in a fast-paced environment.

Key responsibilities:

• Develop, implement and oversee the execution of integrated Go-To-Market strategies and marketing plans across key products, markets and asset classes, partnering with senior business leads and the wider Markets team.
• Co-lead the development of value propositions and associated messaging to support our Go-To-Market strategies, key growth plays and new product development.
• Oversee the creation of integrated marketing plans, incorporating thought leadership, collateral development, events, sponsorships and other core activities.
• Report on the effectiveness and ROI of marketing initiatives, using clear, consistent, and trackable metrics.
• Oversee the creation and rollout of lead generation campaigns and ensure a clear template is in place for ongoing best practice.
• Oversee the development and management of sales collateral and other business development material, ensuring our propositions utilise different channels and deliver a first-class user experience.
• Play an integral role in nurturing talent through coaching and other development initiatives.
• Manage a budget, ensuring cost discipline and ongoing value for money through our initiatives and tactics.

Skills, knowledge, expertise

• 5+ years’ experience in marketing management.
• Extensive experience in developing marketing strategies and overseeing their execution.
• Proven track record in bringing new products and services to market.
• Led the development and subsequent management of sales enablement tools and collateral.
• Strong financial and commercial knowledge supported by a relevant professional qualification.
• Knowledge of alternative investments and funds would be an advantage.
• Attention to detail, with the ability to work closely and effectively with a diverse group of people and to establish and maintain effective and productive working relationships.
• Competencies in team dynamics by leading and motivating to obtain desired results.
• Strong budget management skills.

We will provide the training, both in-house for relevant technical knowledge and also professional qualifications to enhance your professional development. You will need to be quick to learn new systems and great with people, as close working relationships between our colleagues and clients are at the heart of what we do.