Senior Marketing Manager

PaySet; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in fintech is looking for a Senior Marketing Manager to drive growth marketing efforts on a flexible hybrid basis. This role offers the opportunity to lead impactful marketing initiatives across various channels, collaborating closely with key stakeholders to enhance lead generation and conversion rates. Candidates should have substantial B2B marketing experience, particularly in fintech, along with a data-driven approach to campaign management.

Qualifications

• 5+ years of hands-on B2B marketing experience, preferably in fintech, SaaS, or payments.
• Proven ability to scale SEO and paid acquisition channels with measurable ROI.
• Strong experience with email automation and CRM systems.

Responsibilities

• Own and execute marketing campaigns across SEO, paid media, email, and outbound channels.
• Build and optimise marketing funnels that guide prospects from awareness to activation.
• Develop compelling messaging that resonates with fintech audiences.

Skills

B2B marketing experience

SEO

Email automation

Data-driven mindset

Funnel design

Campaign execution

Job description

Location

Our Senior Marketing Manager will be a part of our GTM team, answering directly into our Founder. This role is based in London, working on a very flexible hybrid basis.

Who We Are

Payset, a UK-based online international payments solution authorized by the UK Financial Conduct Authority (FCA) as an Electronic Money Institution (EMI), offers multi-currency accounts and currency exchange to businesses worldwide. We save clients time and money and open up new regions and possibilities for their business by simplifying how they pay and get paid locally and internationally. Our mission is to foster enduring client relationships while refining our product technology and expanding into new markets. If you have experience in fintech or a related field, we’d love to have you join our fast-growing company!

The Opportunity

As a Senior Marketing Manager at Payset, you will take full ownership of our growth marketing strategy and execution. You will lead performance-driven initiatives across SEO, paid media, email, outbound, and partnerships — all with the goal of generating qualified leads and driving conversion. This is a high-impact, hands-on role where you’ll collaborate closely with leadership, sales, and product to shape our go-to-market efforts. You’ll have the autonomy to test, learn, and scale what works in a fast-moving fintech environment.

Responsibilities

Growth & Acquisition

• Own and execute marketing campaigns across SEO, paid media, email, and outbound channels

• Develop and manage partnership programs including referrals and co-marketing initiatives

• Identify and test new channels and tactics to drive qualified lead generation

Funnel Optimisation

• Build and optimise marketing funnels that guide prospects from awareness to activation

• Develop and maintain high-conversion marketing assets such as landing pages, case studies, and product one-pagers

• Analyse campaign performance and make data-driven decisions to improve results

Audience Targeting & Segmentation

• Use customer data to refine ICPs and tailor messaging to specific market segments

• Collaborate with Sales to align targeting strategies and improve conversion across the funnel

Brand & Messaging

• Develop compelling messaging that resonates with fintech and cross-border payment audiences

• Ensure consistency across all marketing channels and assets

• Support mid-funnel education through content and engagement campaigns

Cross-Functional Collaboration

• Partner with Product and Sales to ensure message-market fit and go-to-market alignment

• Report on key metrics including CAC, CPL, and conversion rates to stakeholders

• Provide insight into market trends, competitor activity, and customer behaviour

Qualifications

• 5+ years of hands-on B2B marketing experience, preferably in fintech, SaaS, or payments

• Proven ability to scale SEO and paid acquisition channels with measurable ROI

• Strong experience with email automation, outbound prospecting tools, and CRM systems

• Skilled in funnel design, copywriting, and campaign execution

• Data-driven mindset with fluency in CAC, CPL, conversion rates, and attribution

• Comfortable working cross-functionally with product, sales, and leadership teams

• Bonus: experience in crypto, FX, or regulated financial services

Want some more context?

• Dive into the heart of our groundbreaking solutions by exploring our flagship product pages: Whether it's our versatile multi-currency account or our dynamic currency exchange platform.

• Get acquainted with the faces behind our success by meeting our exceptional leadership team.

• Explore a treasure trove of insights and updates by delving into our engaging blog posts.

What makes us Payset:
At Payset, we embody a unique ethos that sets us apart. Working here means embracing an entrepreneurial spirit, a thirst for knowledge, and a commitment to enjoyment with true ownership for what you do.

Our team spans the globe, bringing together diverse talents united by a shared passion for delivering unparalleled experiences to our customers. We strive to work with the best talent in the industry, fostering an environment where excellence thrives. In addition to the opportunity to collaborate and learn from top-notch colleagues, we offer a range of benefits designed to support our team members' well-being and professional growth.

Diversity
At the heart of our team lies a belief in the strength of diversity. It's not just a goal—it's about embracing our differences to fuel our collective power. We work to create an inclusive and fair environment where every individual's unique perspective boosts our innovation. By valuing our diversity, we foster a sense of belonging where everyone plays a vital role in our shared success.