Senior Marketing Manager

Gather & Gather; London; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

Gather & Gather is seeking a Senior Marketing Manager to lead marketing initiatives at a prestigious university in London. The role emphasizes student engagement and brand development, allowing the individual to directly impact the site’s marketing strategy through collaboration and performance analysis. This position offers a competitive salary along with opportunities for personal development and a variety of employee benefits.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Private medical eligibility

Eye care

Wellbeing strategy access

Family friendly support

Regular social events

Holiday purchase scheme

Volunteering days

Professional subscriptions

Recognition schemes

Long service awards

High street discount vouchers

Qualifications

• Proven experience in a marketing role, preferably in education or hospitality.
• Strong understanding of branding and digital marketing.
• Experience with design tools and digital content platforms is an advantage.

Responsibilities

• Manage and execute marketing activities at the assigned university site.
• Analyze performance metrics to drive engagement and improve strategies.
• Collaborate with stakeholders to align marketing efforts.

Skills

Branding

Digital Marketing

Social Media Management

Communication

Problem-solving

Project Management

Education

Degree in Marketing, Business, Communications

CIM qualification

Job description

At Gather & Gather, we are known as one of the UK & Irelands most distinctive workplace catering experts, we are passionate about great food and great coffee and putting our employees and customers at the heart of everything that we do. We are currently recruiting for a Senior Marketing Manager to work with us at a prestigious university site in London.

Location: WC1E 6BT

Rate of pay: £40,000 - £46,000 per annum

Working pattern: 40 hours per week, Monday - Friday with flexibility to work 1-2 days per week from home

The Snr Marketing Manager is responsible for managing and executing all marketing activities at their assigned university or college site. Reporting directly to the Account Director, this role ensures that marketing strategies are effectively implemented to drive student engagement, enhance brand presence, and support business objectives. The Snr Marketing Manager collaborates with internal teams, university stakeholders, and central marketing to align local marketing efforts with the wider organisational strategy.

A key aspect of the role is the ongoing analysis of marketing performance, including student engagement rates, sales returns, average transaction value (ATV), footfall data, social media engagement, and campaign effectiveness. The Snr Marketing Manager is also responsible for overseeing branding, signage, social media management, and digital communications at their site.

Key Responsibilities

Site Marketing Execution & Management

• Implement and manage all marketing activities at the assigned university or college site.
• Develop and execute a tailored marketing strategy that aligns with overall business goals and university-specific needs.
• Manage all on-site branding, signage (directional and promotional), and marketing materials to ensure consistency and effectiveness.
• Oversee social media accounts for the site, ensuring engaging content and strong community interaction.
• Create and manage digital communications, including email campaigns, app notifications, social media and online content
• Ensure high-quality and approved content is used across all marketing channels, kiosks, and digital platforms.
• Plan and execute student engagement initiatives, including Freshers' Week activations and other key student events.
• Work closely with operational leads to brand and market food concepts effectively.
• Manage Social media design executive and Marketing assistant.

Client & Stakeholder Collaboration

• Act as the primary marketing contact for university and company stakeholders, maintaining strong relationships.
• Work with university client to ensure all marketing efforts align with their brand identity and student engagement strategies.
• Collaborate with external marketing teams to align messaging and PR strategy.
• Participate in regular strategy meetings with the Account Director - to review site performance and marketing effectiveness.

Performance Analysis & Continuous Improvement

• Monitor and report on key marketing metrics, including student engagement rates, sales performance, ATV, footfall trends, and digital analytics.
• Use data insights to adjust marketing strategies and ensure maximum impact.
• Conduct regular site audits to assess marketing effectiveness and identify areas for improvement.

Support for Openings & Refurbishments

• Support the launch of new concepts, refurbishments, and operational changes through targeted marketing campaigns.
• Ensure smooth roll-out of new signage, branding, and customer engagement materials.
• Assist with the introduction and promotion of digital tools, including app updates and new engagement features.

Skills & Experience Required

• Proven experience in a marketing role, preferably within the education, hospitality, and / or retail sectors.
• Strong understanding of branding, digital marketing, and social media management.
• Excellent communication and relationship-building skills.
• Proficiency in analysing marketing data and applying insights to strategy.
• Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience in working with design tools and digital content platforms is an advantage.

Desirable Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• CIM (Chartered Institute of Marketing) qualification or equivalent experience is desirable.

Key Attributes

• Proactive, creative, and highly organised.
• Strong problem-solving and decision-making abilities.
• Passionate about student engagement and brand experience.
• Able to thrive in a fast-paced environment with multiple priorities.

This role offers an exciting opportunity to play a key role in student engagement and brand development while directly contributing to the success of the university site's marketing strategy.

What's in it for you?

Working with Gather & Gather has its perks! People are at the heart of everything we do, so we've developed a range of benefits and development opportunities to keep you content.

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Private medical eligibility
• Eye care
• A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers