Senior Marketing Manager

Duval Associates Ltd - Permanent Recruitment Specialists; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment specialist seeks a 'Marketing and Communications Manager' for a dynamic care home group in Yorkshire. This hands-on role offers a unique opportunity to shape the marketing function, working closely with key stakeholders to drive growth and occupancy. The ideal candidate will have robust experience in both B2C and B2B marketing, PR, and data analysis, demonstrating a proactive approach to building brand recognition and revenue.

Qualifications

• Experience in B2C and B2B marketing for a growing SME.
• Good stability in 1-2 previous roles demonstrating success.
• Solid understanding of commercial approaches.

Responsibilities

• Develop and manage the marketing function for a care home group.
• Collaborate with stakeholders to enhance brand reputation.
• Analyze marketing data to drive lead generation.

Skills

B2B marketing

B2C marketing

PR

Digital marketing

Social media

Data analysis

Job description

Marketing and Communications Manager - A sensational growth opportunity, to own the marketing function for a dynamic care home across Yorkshire.

Build it, manage growth. Work with the homes to maximise reputation, PR, growth, occupancy levels and more. Work with key stakeholders to help build the group.

A bit of a one-off opportunity - the Yorkshire Unicorn of marketing roles.

We want an all rounder with excellent experience helping a business grow, managing and developing strategy, PR, communication, and everything in between.

A negotiable salary and bonus - home based but must be willing to travel (M62) - Get stuck into the business and really get to grips with the DNA.

This is a full-time role. Fast paced. Working directly with the MD, Ops Director and key stakeholders.

A group that is going from 2 sites to 5 sites in the next 12 months, with the target to be 10 over the next few years.

This is a stand-alone role for an authentic, all round marketing senior who is proactive, curious, creative and hard working!

The Role and candidate requirements are as follows:

• To develop the marketing function of this growing group as first through the door you will be very hands on!
• You will have experience in B2c and B2b marketing and have worked for a growing (SME) business in the past.
• You will have worked across comms, PR, digital, social media and implemented processes and automated process to generate results.
• You will be supported in almost everything you need within reason to build brand, revenue, occupancy and handle all things marketing.
• You will have good stability in 1-2 previous roles and be able to talk and demonstrate success over a 2-3-year period in a similar growth role.
• Support each home in their individual needs - evaluation sales pipelines across the group
• Commercial head on - All things must be approached with a commercial pov and help the homes work towards a better commercial understanding.
• Analysing sales & marketing data - to build a case for new sales activities and driving lead generation.
• Be hands on - At the homes when necessary or on Teams/Zoom to educate Home Managers
• Pro-active - Bringing stakeholders together to drive positive change, results and direction.
• Market and competitor research
• Actively promote the Groups vision - As part of the senior management team. Vision, Values, Behaviours.
  
  

This is a superb right time right place Marketing Manager role that will be evolved and develop and grow - it will suit someone motivated and ambitious, pro active and who is happy to take on all things marketing but will be open to their role being more than just marketing!

A negotiable salary, bonus and exciting career move awaits the successful candidate

This is an exclusive role to Duval Associates on behalf of our long-standing client.

Start July - August 2025