Senior Marketing Manager

LinkedIn - Jobboard; Leeds; On-site; GBP 50,000 - 80,000; Full time

Job summary

A B2C financial services provider is looking for a Senior Marketing Manager to design and implement marketing strategies that drive growth. The successful candidate will have strong analytical skills and experience in managing campaigns, while leading a proactive team in a dynamic environment.

Qualifications

• 5+ years marketing experience in B2C financial services.
• Hands-on PPC experience.
• Good written, analytical & verbal communication skills.

Responsibilities

• Keep all content updated on the website.
• Develop and manage PPC campaigns (Google Adwords/Facebook).
• Team management.

Skills

Analytical skills

Communication

Proactivity

Tools

Google Analytics

Microsoft Excel

Google Tag Manager

Job description

1 week ago Be among the first 25 applicants

EMR | Specialist in Marketing Recruitment provided pay range

This range is provided by EMR | Specialist in Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team
• Ability to summarise data concisely

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Financial Services and Investment Management

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