Senior Marketing Manager

JR United Kingdom; Hounslow; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading B2C financial services provider is seeking a Senior Marketing Manager to shape and execute their marketing and digital strategy. The role demands a proactive approach to driving growth and includes responsibilities such as campaign development and team management, making it suitable for experienced marketing professionals passionate about digital media.

Qualifications

• 5+ years of marketing experience in B2C financial services.
• Proficient in Google Analytics and Microsoft Excel.
• Hands-on experience with PPC and digital strategies.

Responsibilities

• Design and implement marketing and digital strategy to drive growth.
• Manage and execute multi-channel marketing campaigns.
• Track conversion and report on campaign outcomes.

Skills

Analytical skills

Campaign management

Team collaboration

PPC experience

Content creation

Tools

Google Analytics

Google Tag Manager

Microsoft Excel

Google Sheets

Job description

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Senior Marketing Manager, south west london

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Client:

EMR | Specialist in Marketing Recruitment

Location:

south west london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team