Senior Marketing Manager

McGregor Boyall; Greater London; Hybrid; GBP 101,000 - 138,000; Full time

Job summary

McGregor Boyall is seeking an interim Senior Marketing Manager to lead regional marketing across the UK, Europe and LATAM from London’s Canary Wharf. The role blends strategy and hands-on delivery, with responsibility for GTM, campaigns, partnerships and events.

You will manage budgets, KPIs and drive a major UK user conference, while advancing ABM, AI adoption, and funnel optimisation.

Qualifications

• An experienced field marketer who operates across both strategy and execution.
• Commercially minded and comfortable working with senior Sales stakeholders.
• Experience across fintech, technology, accountancy or professional services is advantageous.

Responsibilities

• Develop regional GTM strategy in partnership with Sales leadership.
• Lead multi-channel campaigns across ABM, partnerships, email and events.
• Support GTM plans for new product launches.
• Manage regional marketing budgets and KPIs.
• Take strategic ownership of a major UK annual user conference.
• Optimise the marketing funnel from MQL through to SQL and conversion.
• Champion generative AI adoption across the marketing team.
• Lead and coordinate a small team of marketers and freelance specialists

Skills

Strategic planning

Campaign leadership

Budget management

GTM strategy

Multi-channel campaigns

ABM

Partnerships

Email marketing

Events management

Team leadership

Generative AI adoption

Stakeholder management

Job description

Senior Marketing Manager - Interim | 12+ Month Contract

we are recruiting for a fantastic interim Senior Marketing Manager opportunity with a leading global organisation in the financial information, technology and professional services sector, based in Canary Wharf

This is a broad regional marketing role with responsibility acrossUK, Europe and LATAM, combining strategic planning, commercial partnership, campaign leadership and hands-on delivery.

You’ll be responsible for:

• Developing regional GTM strategy in partnership with Sales leadership
• Leading multi-channel campaigns across ABM, partnerships, email and events
• Supporting GTM plans for new product launches
• Managing regional marketing budgets and KPIs
• Taking strategic ownership of a major UK annual user conference
• Optimising the marketing funnel from MQL through to SQL and conversion
• Championing generative AI adoption across the marketing team
• Leading and coordinating a small team of marketers and freelance specialists

The ideal candidate

• An experiencedfield marketer / Senior Marketing Managerwho is comfortable operating across both strategy and execution.
• You’ll be commercially minded, confident working with senior Sales stakeholders, highly organised and experienced across the full marketing mix.
• Experience infintech, technology, accountancy or professional serviceswould be a strong advantage.

London | Hybrid - 2 days per week onsite
Start: October 2026
12+ month interim assignment
Inside IR35

If you’re an experienced interim marketer looking for a role withregional ownership, senior stakeholder exposure and genuine commercial impact, I’d love to hear from you.