Senior Marketing Manager

Lipton Media; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An exciting opportunity awaits a Senior Marketing Manager at a global media publishing and events business. This role is pivotal in driving revenue growth through innovative marketing strategies across various streams, including email and social media. With a focus on B2B lead generation and a collaborative approach, you will work closely with the Head of Marketing and the wider team to deliver impactful campaigns for awards and rankings programs. If you thrive in a fast-paced environment and have a passion for results-driven marketing, this position offers a chance to make a significant impact in a dynamic organization.

Qualifications

• Extensive experience in B2B marketing with a focus on lead generation.
• Strong analytical skills and experience with marketing automation tools.

Responsibilities

• Deliver marketing strategies to drive revenue across multiple streams.
• Manage awareness and lead generation campaigns for various programs.

Skills

B2B Marketing

Lead Generation

Analytical Skills

Project Management

Written and Verbal Communication

Marketing Strategy

Entrepreneurial Mindset

Tools

Pardot

Sprinklr

Adobe Creative Suite

Canva

Job description

Senior Marketing Manager

Global media publishing and events business seeks a highly talented Senior Marketing Manager to join their rapidly growing team. This role will report directly to the Head of Marketing and will likely involve the management of junior marketing executives.

You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, assisting in the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across a number of key brands within the portfolio.

You will have an entrepreneurial, results-orientated approach to marketing and bring innovative ideas to the table.

The Senior Marketing Manager will assist in the delivery of a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and accreditation, £2m in client marketing solutions, £2m in subscriptions, and £1m in events, with a key focus on: email, social media (organic and paid), and internal display advertising.

The Senior Marketing Manager plays a critical role in enabling the planning and successful delivery of awareness and lead generation campaigns for Awards and Rankings programs across 11 brands. They will work closely with the Head of Marketing as well as the wider marketing team and in collaboration with other teams and stakeholders.

Key Experience Required

1. Excellent automation experience, ideally with Pardot but flexible with other automation programmes.
2. Outstanding analytical experience.
3. Extensive experience within the B2B legal and/or professional services industries.
4. Ideally experience managing awards and/or research/accreditation programs.
5. Strong understanding of best practices in B2B lead generation across the full range of digital channels.
6. Solid experience using marketing automation tools (e.g. Pardot, Sprinklr).
7. Demonstrated success working with sales to align marketing to business objectives.
8. Excellent ability to manage multiple projects and prioritize according to business needs.
9. Excellent written and verbal communication skills.
10. Experience using design tools like Canva and Adobe Creative Suite (preferred).
11. Management experience (desirable).
12. Proactive and results driven, with a strong focus on commercial success.
13. Highly organized, able to work under pressure, multi-task and handle deadlines.