Senior Marketing Manager

3Search; England; On-site; GBP 65,000 - 80,000; Full time

Job summary

A leading company in the consumer healthcare industry is seeking a Senior Marketing Manager fluent in German and English. This hybrid role involves driving marketing initiatives in the German market, managing significant budgets, and collaborating with senior leadership. The position offers an opportunity to evolve into a strategic leadership role while working on impactful campaigns that improve consumer quality of life.

Qualifications

• Experience managing large-scale budgets (€2M+), ideally in TV and digital channels.
• Proven ability to manage and influence external agencies.
• Track record of driving brand and performance marketing campaigns.

Responsibilities

• Lead day-to-day marketing initiatives focused on execution in the German market.
• Own and lead the relationship with our new media agency.
• Analyse campaign performance and optimise in real-time.

Skills

Analytical mindset

Commercially driven

Fluency in German

Fluency in English

Job description

Senior Marketing Manager - German speaking

Hybrid (Minimum 1 day/week in Berkshire office)

Language Requirement: Fluent German & English

Industry: Consumer Healthcare / Wellness

Salary: Negotiable depending on experience between £65,000 - £80,000 GPA

Reports to: Marketing Director / CEO (cross-functional collaboration with leadership)

About the Role:

We're seeking a commercially minded Senior Marketing Manager to lead and execute marketing activity in the German market for one of our long-standing clients in the FMCG consumer wellness space. This is a pivotal role focused on hands-on execution in the short term, with the opportunity to evolve into a more strategic leadership position over time.

This person will drive brand awareness, oversee multi-channel campaigns, and help shape the future of brand presence in Germany. You will be the main point of contact for a newly onboarded media agency, responsible for managing and optimising campaigns with significant TV and digital budgets

This is a fantastic opportunity to be part of a purpose-led, medically backed brand improving quality of life for consumers.

• Key Responsibilities:

Marketing Execution

• Lead day-to-day marketing initiatives focused on execution in the German market.
• Deliver against business goals through TV, digital, and performance marketing.
• Support new product development (NPD) launches, with a major release planned for 2026.
• Evolve the brand's reach from online-dominant to include in-store retail expansion.

Agency Management

• Own and lead the relationship with our new media agency.
• Set clear expectations, evaluate performance, and manage €5-6M advertising spend.
• Deliver both brand-building and performance TV campaigns.

Market Strategy & Consumer Targeting

• Localise campaigns and messaging for cultural relevance in Germany.
• Refine audience strategy to include a younger demographic
• Evaluate and potentially refresh the brand ambassador strategy-a high-impact initiative.

Commercial & Analytical Focus

• Analyse campaign performance and optimise in real-time.
• Translate data insights into actionable marketing plans.
• Work closely with leadership to identify growth opportunities.

Cross-functional Collaboration

• Collaborate with a small, entrepreneurial team including senior leadership.
• Participate in creative development alongside the CEO and Marketing Director.

Must-Haves:

• Fluent in German and English - essential for campaign localisation and team communication.
• Commercially driven - strong analytical mindset with a passion for numbers and ROI.
• Experience managing large-scale budgets (€2M+), ideally in TV and digital channels.
• Proven ability to manage and influence external agencies.
• Track record of driving brand and performance marketing campaigns.
• Comfortable in a fast-moving, ambiguous environment with minimal hierarchy or process.
• Able to thrive within a lean, entrepreneurial team.
• Willingness to work from the Bracknell office at least 1 day per week.

Nice-to-Haves:

• Experience in consumer healthcare
• D2C and eCommerce exposure
• Experience in creative development and working with brand ambassadors.
• Prior exposure to performance TV or campaign-led brand growth

Why Apply?

• High-impact role in a rapidly growing company ( £70M global revenue).
• Germany is their fastest-growing market with untapped potential.
• Work on a purpose-led, clinically-backed product that genuinely helps people live better lives.
• Be part of a strategic transformation with the autonomy to shape the brand's future in Germany.

Please apply today to be considered for this fantastic opportunity.