Senior Marketing Manager

Reed Specialist Recruitment; Coventry; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Bonus

Excellent benefits

International travel opportunities

Job summary

Reed Specialist Recruitment is seeking a Senior Marketing Manager in Coventry to lead multi-channel marketing campaigns and manage budgets for a rapidly growing events business.

The ideal candidate will have a strong background in digital marketing and performance marketing, capable of mentoring junior team members. This role includes excellent benefits, a salary of £40,000 - £45,000, and opportunities for international travel.

Qualifications

• Strong experience in digital and performance marketing.
• Experience delivering multi-channel integrated campaigns.
• Mentoring or managing junior team members is desirable.

Responsibilities

• Own multi-channel marketing campaigns from planning to analysis.
• Drive targeted email marketing strategies.
• Develop and implement SEO initiatives.
• Manage marketing budgets effectively.

Skills

Digital marketing

Performance marketing

Email marketing

SEO

CRM systems

Team management

Tools

Analytics tools

AI tools

Job description

Are you ready to take the next step in your marketing career? Do you have strong experience across digital campaigns and performance marketing? Are you confident managing end-to-end marketing strategies and leading campaign delivery? If you can answer yes to the above questions, then this could be the PERFECT role for you! Reed Marketing & Creative are currently partnered with a rapidly growing international events business, who are looking for a Senior Marketing Manager to join their high-performing marketing team.

Key Responsibilities

• Take full ownership of multi-channel marketing campaigns, from initial planning through to execution and post-campaign analysis.
• Drive targeted email marketing activity, including segmentation, automation, and performance tracking to maximise engagement and conversions.
• Oversee website and landing page content, ensuring messaging is clear, engaging, and optimised for conversion.
• Develop and implement SEO initiatives to improve organic visibility and traffic performance.
• Work closely with CRM systems to manage and grow customer databases, supporting lead generation and retention strategies.
• Manage marketing budgets effectively, ensuring strong ROI and continuous optimisation of spend.
• Collaborate with external partners, agencies, and media contacts to extend campaign reach and impact.
• Analyse campaign data regularly, identifying trends and opportunities to improve performance.
• Lead and support a junior team member, providing direction, feedback, and ongoing development.
• Utilise AI tools and technology to streamline workflows, enhance content creation, and improve overall efficiency.

Success Criteria

• Have a strong background in digital and performance marketing, with experience delivering integrated campaigns across multiple channels. You will be confident working with email marketing, CRM systems, website management, AI (ChatGPT, Claude, or equivalent) and analytics tools.
• Previous experience mentoring or managing junior team members is highly desirable.
• Commercially aware, results-driven, and comfortable working in a fast-paced environment where you can take full ownership of your work.
• Strong organisational skills, attention to detail, and the ability to work towards deadlines are essential. Experience within events or exhibitions would be advantageous but not essential.

Benefits

• A salary of circa £40,000 - £45,000 depending on experience + bonus + excellent benefits + hybrid working + international travel opportunities.

If you are keen to know more about this fantastic opportunity as a Senior Marketing Manager, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading.