Senior Marketing Manager

JR United Kingdom; Coventry; On-site; GBP 40,000 - 70,000; Full time

Job summary

An exciting utilities company in the UK is searching for a proactive and ambitious marketing manager to join their growing team. This role focuses on developing and executing comprehensive marketing strategies that leverage both digital and traditional channels to drive business growth. You will be instrumental in identifying customer personas, creating targeted marketing collateral, and managing campaigns that enhance brand visibility. If you are passionate about marketing and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in B2B marketing at a similar level.
• Degree or equivalent in Marketing.

Responsibilities

• Develop and implement annual Marketing & Communications plans.
• Plan and execute demand generation and conversion initiatives.

Skills

B2B Marketing

Digital Marketing

Campaign Management

Content Creation

CRM (Salesforce)

Social Media Strategies

Education

Degree in Marketing

Tools

Salesforce

WordPress

Job description

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VMA GROUP & Jack Pascoe are working with a awesome utilities company who are in an exciting growth phase, expanding the marketing function. This search for a positive, ambitious and hands on marketing manger is to develop implement and execute the marketing plan, which is to have a great focus on business strategy encompassing segmentation, positioning, messaging, and campaign management, leveraging both digital and traditional marketing channels to drive growth objectives.

You will:

• Develop and implement annual Marketing & Communications plans for the business.
• Identify customer personas and create targeted collateral to support each stage of the customer journey.
• Plan and execute demand generation and conversion initiatives, including organic and paid search campaigns, social media strategies, content creation, events, and more.
• Manage and maintain a database of relevant contacts, leveraging demand generation marketing campaigns to drive engagement.
• Identify business opportunities within key customer market segments to support sales and commercial objectives.
• Build and nurture relationships with target groups, such as high-density developers, consultants, and architects.
• Oversee the development of marketing collateral, maximizing synergies with the brand/business.
• Contribute to content creation for blogs, white papers, website, social media, and other publications to enhance brand visibility and thought leadership.
• Collaborate with our PR agency to foster media relationships and support PR and thought leadership initiatives.
• Ensure brand consistency and compliance with established brand guidelines.

Additional Eligibility Requirements:

• 3 Days minimum into office located in Coventry.
• 5 years min. experience in B2B marketing at a similar level
• Degree or equivalent in Marketing
• CRM Experience, preferably salesforce
• WordPress experience

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.