Senior Marketing Manager

JR United Kingdom; Colchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading B2C financial services provider in Colchester is hiring a Senior Marketing Manager to enhance their marketing and digital strategies. This role involves driving growth through effective campaign management and overseeing external communications. The ideal candidate will have substantial marketing experience, particularly in B2C contexts, along with strong analytical skills.

Qualifications

• 5+ years marketing experience in B2C financial services ideally.
• Analytical skills with proficiency in Google Analytics and PPC.
• Hands-on experience with digital campaign management.

Responsibilities

• Manage the execution of marketing campaigns across various channels.
• Update website content and prepare external communications.
• Develop and manage PPC campaigns and report on outcomes.

Skills

Analytical skills

Written communication

Verbal communication

Team player

Proactive

Education

5+ years marketing experience in B2C financial services

Tools

Google Analytics

Microsoft Excel

Google Sheets

Google Tag Manager

Job description

Social network you want to login/join with:

EMR | Specialist in Marketing Recruitment

Location:

colchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team