Senior Marketing Manager

JR United Kingdom; Bolton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading B2C financial services provider is on the lookout for a Senior Marketing Manager to spearhead marketing strategies and drive growth. This role includes managing PPC campaigns, developing engaging content, and leveraging analytics for optimal performance. The ideal candidate will have substantial experience in the sector along with strong analytical and communication skills.

Qualifications

• 5+ years marketing experience in B2C financial services ideally.
• Good analytical and communication skills.
• Proactive team player with hands-on PPC experience.

Responsibilities

• Design and implement marketing and digital strategy.
• Develop and execute campaigns across multiple channels.
• Manage team and update all content on the website.

Skills

Analytical Skills

Paid Media Knowledge

Communication Skills

PPC Experience

Team Collaboration

Tools

Google Analytics

Microsoft Excel

Google Tag Manager

Job description

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Senior Marketing Manager, bolton, greater manchester

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Client:

EMR | Specialist in Marketing Recruitment

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team