Senior Marketing Manager

Hallmark Luxury Care Homes; Billericay; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Senior Marketing Manager, where you will craft and execute innovative marketing strategies across multiple locations. This role emphasizes brand consistency and creative campaign development in a luxury setting. You will lead teams, manage stakeholder relationships, and engage with operational teams to enhance the brand experience. If you are a creative thinker with a passion for luxury marketing and a proven track record in multi-site environments, this opportunity is perfect for you.

Qualifications

• Proven ability to develop compelling brand assets and manage campaigns.
• Experience in luxury or lifestyle brands, particularly in a multi-site context.

Responsibilities

• Create and implement a national marketing strategy across 22+ locations.
• Lead brand strategy and ensure consistency across multiple sites.

Skills

Strategic Brand Leadership

Creative Campaign Development

Digital Marketing Awareness

Team Management

Luxury Brand Experience

Client-Side Marketing

Job description

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Full Job Description

Be Part of Something Exceptional: Join Us as a Senior Marketing Manager at Hallmark Luxury Care Homes!

Senior Marketing Manager

Location: Billericay – Essex. (Hybrid working 2 days office based)

At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. Since our inception in 1997, we've been committed to delivering outstanding care across all our homes in England and Wales.

The Role:

Create a national marketing proposition and bring it to life in 22+ locations (and growing!) around England and Wales while maintaining a national strategy.

Ability to create that brand and ensure brand consistency is delivered across a multi-site organization.

Key Responsibilities:

• Strategic Brand Leadership: Management of brand strategy (global to local) for luxury or lifestyle brands.
• Creative & Campaign Expertise: Proven ability to develop compelling brand assets, direct photoshoots, and manage multi-channel marketing campaigns.
• Digital & Multi-Channel Marketing: Awareness of digital channels, proven experience delivering integrated campaigns. This role will be mainly responsible for the offline piece.
• Team & Stakeholder Management: Experienced in leading teams, aligning marketing initiatives across multiple locations, and collaborating with senior stakeholders.
• Luxury & Multi-Site Experience: Background in premium hospitality, leisure, retail, or entertainment brands preferred.
• Client-Side Experience: Previous experience in senior marketing, campaign, or brand manager roles within an in-house or client-side environment.

Key Criteria:

• Ability to own and create the marketing strategy.
• Engage operational teams locally, considering geographical challenges and audiences.
• Build a suite of assets to ensure brand consistency.
• Experience working in a luxury/high-end brand.
• Experience in a multi-site, high footfall B2C environment.
• Focus on offline/traditional marketing.
• Experience working with third parties.
• Knowledge of print, communications, radio, TV, and out-of-home marketing.

Personal Qualities:

• A creative thinker who can incorporate ideas from outside the sector to enhance the Hallmark experience in line with the business positioning.
• A problem-solver eager to take on new challenges.
• Organized with the ability to manage multiple projects and deadlines effectively.
• A strong influencer with good communication skills.

Hallmark Luxury Care Homes is committed to promoting equal opportunities and welcomes applications from all qualified candidates regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

We are happy to consider any reasonable adjustments needed during the recruitment process. Please contact the recruitment team at 01277 314191 or email us for additional support.