Senior Marketing Manager

JR United Kingdom; Billericay; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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Be Part of Something Exceptional: Join Us as a Senior Marketing Manager at Hallmark Luxury Care Homes!

Senior Marketing Manager

Location: Billericay – Essex. (Hybrid working 2 days office based)

At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. Since our inception in 1997, we've been committed to delivering outstanding care across all our homes in England and Wales.

The Role:

Create a national marketing proposition and bring that to life in 22+ locations (and growing!) around England and Wales, while maintaining a cohesive national strategy.

Ensure brand consistency across a multi-site organization, developing a strong brand identity that resonates locally and nationally.

Key Responsibilities:

• Strategic Brand Leadership: Manage brand strategy from global to local levels for luxury or lifestyle brands.
• Creative & Campaign Expertise: Develop compelling brand assets, direct photoshoots, and manage multi-channel marketing campaigns.
• Digital & Multi-Channel Marketing: Possess awareness of digital channels with experience in delivering integrated campaigns; primarily responsible for offline marketing efforts.
• Team & Stakeholder Management: Lead teams, coordinate marketing initiatives across multiple locations, and collaborate with senior stakeholders.
• Luxury & Multi-Site Experience: Ideally have a background in premium hospitality, leisure, retail, or entertainment brands.
• Client-Side Experience: Have previous experience in senior marketing, campaign, or brand management roles within an in-house or client-side environment.

Personal Qualities:

• A creative thinker who can incorporate ideas from outside the care sector to enhance the Hallmark experience in line with business positioning.
• A problem-solver eager to take on new challenges.
• Organized, with the ability to manage multiple projects and deadlines effectively.
• A strong influencer with excellent communication skills.

Hallmark Luxury Care Homes is committed to promoting equal opportunities and welcomes applications from all qualified candidates regardless of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, color, nationality, ethnicity, religion or belief, sex, or sexual orientation. We are happy to consider reasonable adjustments during the recruitment process. For additional options or assistance, please contact our recruitment team at 01277 314191 or email [emailprotected].