Senior Marketing Leader - B2B Events & Growth

Mason & Dale Recruitment Specialists; Dorking; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment agency in Dorking seeks a Senior Marketing Manager to drive marketing strategy for major industry events. In this hybrid role, you’ll lead a talented team, develop strategic marketing plans, and enhance audience engagement. Ideal candidates have experience in event marketing, strong leadership skills, and a creative approach to problem-solving. You’ll thrive on ownership and impact, ensuring successful campaigns and direct involvement in high-profile events.

Qualifications

• Proven experience in marketing for exhibitions, events, or B2B media.
• Strong leadership skills with a coaching mindset.
• Exceptional written and verbal communication.
• Highly organised with excellent attention to detail.

Responsibilities

• Develop and deliver strategic marketing plans across multiple exhibitions.
• Lead audience development strategy and ensure strong messaging.
• Manage and develop Marketing Managers and Executives.
• Oversee marketing budgets and ensure campaigns deliver ROI.
• Lead multi-channel campaign execution and performance reporting.

Skills

Marketing for exhibitions

Leadership skills

Written and verbal communication

Organizational skills

Digital marketing

CRM/ESP platforms

Analytical thinking

Creative problem-solving

Stakeholder influencing

Job description

A leading recruitment agency in Dorking seeks a Senior Marketing Manager to drive marketing strategy for major industry events. In this hybrid role, you’ll lead a talented team, develop strategic marketing plans, and enhance audience engagement. Ideal candidates have experience in event marketing, strong leadership skills, and a creative approach to problem-solving. You’ll thrive on ownership and impact, ensuring successful campaigns and direct involvement in high-profile events.