Senior Marketing Lead: Client Accounts & AI Campaigns

Knowlton; Thanet District; Hybrid; GBP 38,000 - 56,000; Full time

Benefits offered by this job

35-hour work week

Flexi Friday

Health insurance included

Quarterly team days

Learning and growth

Supportive culture

Job summary

Knowlton in Kent is seeking a Senior Marketing Executive to own client accounts and campaigns within a fast-moving, social-first agency. You will manage day-to-day relationships and deliver campaigns across social media, influencer marketing, paid channels, and more.

As a senior team member you’ll mentor Marketing Executives, collaborate with Marketing Managers on complex accounts, and use AI tools daily to improve efficiency and results.

Qualifications

• A few years’ marketing experience, ideally within an agency.
• Experience managing client relationships independently.
• Hands-on experience delivering multi-channel marketing campaigns, ideally including social media, influencer marketing, and paid activity.
• Strong organisational and project management skills, with the ability to manage multiple accounts, campaigns and deadlines at the same time.
• Experience tracking campaign or account budgets, with the ability to report accurately on spend and proactively flag potential issues.
• Strong attention to detail and the confidence to quality-check work before it reaches a client.
• Some experience mentoring, supporting or reviewing the work of more junior team members.
• Commercial awareness and the ability to recognise potential upsell or cross-sell opportunities within existing client relationships.
• A proactive approach to communication, particularly when something is at risk of going off track.
• Confidence using AI tools as part of your day-to-day work, with an appetite to keep learning as the technology develops.

Responsibilities

• Hold primary or secondary responsibility for client accounts, including day-to-day client communication and relationship management.
• Manage campaign delivery across social, influencer, paid channels, and more, from planning and coordination through to delivery and reporting.
• Take ownership of budget tracking on assigned accounts, reporting spend and pacing accurately and proactively flagging risks before they become problems.
• Identify and flag opportunities to grow client accounts through relevant upsell and cross-sell opportunities, working with the Marketing Manager and Sales team.
• Lead or support client onboarding for new accounts and proactively flag upcoming renewals in line with the agency’s renewal process.
• Report weekly on account status, clearly communicating whether work is on or off track and providing accurate, evidence-based updates.
• Review and quality-check work from Marketing Executives before it goes to clients, ensuring it meets both the brief and Knowlton’s standards.
• Mentor and support Marketing Executives, sharing knowledge, providing constructive feedback and helping them develop their skills and confidence.
• Work closely with Marketing Managers, escalating risks and challenges early and contributing ideas and recommendations to improve campaign and account performance.
• Use AI tools effectively across your day-to-day work to improve efficiency, creativity, quality and client results.

Skills

Account management

Multi-channel marketing

Client relationships

Budget management

Mentorship

AI tools

Social media

Influencer marketing

Paid media

Project management

Job description

Knowlton in Kent is seeking a Senior Marketing Executive to own client accounts and campaigns within a fast-moving, social-first agency. You will manage day-to-day relationships and deliver campaigns across social media, influencer marketing, paid channels, and more.

As a senior team member you’ll mentor Marketing Executives, collaborate with Marketing Managers on complex accounts, and use AI tools daily to improve efficiency and results.