Senior Marketing Lead

Clarity London Ltd; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global marketing agency in London is seeking a Senior Marketing Manager to enhance brand awareness and support growth. You will develop marketing strategies, lead campaigns, and collaborate with stakeholders. The ideal candidate has a strong background in B2B marketing and project management skills. Benefits include private medical insurance, unlimited holiday, and a flexible working program.

Benefits

Private Medical Insurance

Unlimited Holiday

Employee Assistance Program

Flexible Working Program

Qualifications

• Proven track record in developing and executing marketing strategies.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Own the development and implementation of the global marketing strategy.
• Lead on planning and execution of marketing campaigns.
• Collaborate with internal teams to produce high-quality content.

Skills

B2B marketing expertise

Collaboration

Project management

Data-driven analysis

Creative thinking

Commercial acumen

Education

Extensive experience in marketing

Tools

HubSpot

GA4

Job description

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Clarity is a B-Corp Certified global digital marketing and communications agency. We empower visionary technology companies to change the world for the better by bringing clarity through ideas, influence, and impact.

We're technology experts and specialists in corporate communications, reputation management, digital marketing, digital experience, and public affairs. With a footprint across EMEA, North America and APAC, we run international campaigns that deliver global influence with a local perspective.

We're looking for a Senior Marketing Manager to join our London office and play a key role in supporting Clarity's global growth and success. As a B2B marketing expert, you will be responsible for executing our marketing vision, enhancing brand awareness, and collaborating with stakeholders across our territories to develop industry-leading campaigns and activities that generate new business opportunities.

You will contribute to a culture of innovation. Your ability to implement effective marketing strategies, combined with your understanding of the global digital marketing, will be essential in positioning Clarity as a market leader and achieving our business objectives.

Key Responsibilities
• Strategic Support:

Own the development and implementation of a global marketing strategy that aligns with Clarity's business objectives and enhances brand visibility and reputation.
• Marketing Planning and Execution:

Lead on planning and execution of marketing campaigns, including digital, social media,

content marketing, events and public relations.
• Stakeholder Collaboration:

Collaborate with key stakeholders across the organisation, including senior management, global offices, and external partners.
• Team Leadership:

Effectively lead and collaborate with the other member of the Clarity marketing team, contributing to a culture of collaboration, innovation, and excellence and maximizing their potential.
• Content Creation:

Collaborate with internal teams to produce high-quality, compelling content that showcases Clarity's expertise and thought leadership within the industry and across target sectors.
• Events Support:

Oversee the planning and execution of impactful marketing events, including webinars, conferences, and industry gatherings, to drive business growth.
• Digital and Social Media:

Lead the management of the agency's digital presence, including website and social media channels, to engage target audiences and generate leads.
• Performance Marketing:

Collaborate with internal experts to lead digital marketing campaigns, including paid advertising, SEO, and email marketing, to drive lead generation and conversion.
• Budget Ownership:

Own the Marketing budget and effectively manage it across each year, tracking return on investment for marketing initiatives and keeping a close eye on resources for ad-hoc opportunities across Clarity's business units.
• Account-Based Marketing (ABM):

Ideate and implement ABM strategies to target key clients and prospects, tailoring marketing efforts to specific accounts.
• Analytics and Reporting:

Track and analyse marketing performance metrics, providing comprehensive monthly reports and insights to senior management.
• Market Intelligence:

Stay informed about industry trends and competitor activity to identify opportunities and potential threats.
• Internal Communications:

Support effective communication and alignment of marketing efforts across all global offices.
• Brand Leadership:

Passionately and proactively be a brand custodian for Clarity, ensuring thought-leading, inspiring and highly sophisticated communications, design, digital output, web content and more.

Qualifications

• Extensive experience in marketing, preferably within PR and digital marketing industries.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong collaboration, project management and interpersonal skills.
• Data-driven and results-oriented mindset, with experience using platforms like HubSpot and GA4 for analytics and reporting.
• Excellent written and verbal communication skills; confident in presenting ideas and engaging stakeholders.
• Creative thinker with a passion for innovation and continuous improvement.
• Strong commercial acumen and understanding of how marketing contributes to business growth.
• Global perspective with the ability to work effectively across diverse markets and cultures.
• Ability to thrive in a fast-paced, dynamic, and agile environment.
• Commitment to ongoing professional development and thought leadership in agency marketing and communications.

Working for us

We provide the fun and fast paced environment of a global agency. We take risks, learn, adapt and deliver, giving you full scope to achieve your unique potential in a supportive and exciting environment.

Benefits

Taking Care of Yourself and Your Family

At Clarity, we know that a happy and healthy team is a productive team. That's why we offer benefits like:

• Private Medical Insurance: Get the care you need when you need it.
• Enhanced Family Leave: Welcoming a new child is a special time that deserves special attention.
• Clarity Cares Time: Appointments and emergencies don't have to eat into your PTO.
• Employee Assistance Program (EAP): Confidential support for personal and professional challenges.
• Wellness Fund: Invest in your health and happiness.
• Cycle to Work Scheme: Support for a healthier commute.

Taking Care of Your Community

We believe in giving back to the community, so we offer:

• Volunteer Time Off: Giving back is good for the soul.
• Clarity Compass: Internal employee committee helping ensure we're walking our talk, especially on issues close to our heart - DEI, Environmental Impact, Employee Wellbeing and Community Engagement

Recharging Your Batteries

Everyone needs time to relax and recharge, which is why we offer:

• Unlimited Holiday: Because who doesn't love time off?
• Sabbatical Program: Even more time off after five years!
• Summer Fridays and Winter Break: Enjoying life is important.
• Flexible Working Program: Life happens, and we can help you adapt.

Other Information

Clarity is committed to promoting equality of opportunity for all staff and for our Clients. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We do not discriminate against staff or clients based on age, disability, neurodiversity, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

We recognise the importance of supporting diverse needs during the recruitment process. Therefore, we strongly encourage applicants to request any reasonable adjustments they may need to fully participate in the recruitment process. Please feel free to contact us directly to discuss your specific requirements in confidence.

Due to the high volume of applications we receive, it is not possible to respond directly to all applicants, only to those whose candidacy is being pursued. Additionally, the length of the recruitment process varies based on vacancy needs, typically taking approximately 3-4 weeks. We appreciate your patience and understanding during this time.