Senior Marketing Innovation Specialist

Kramp; Biggleswade; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading agricultural parts company in Biggleswade is seeking a Senior Marketing Innovation Specialist to enhance marketing effectiveness. The role involves developing segmentation frameworks, increasing promotion visibility in E-commerce, and enabling automated marketing practices across various countries. Candidates should have over 5 years of experience in product collaboration, and strong analytical and communication skills are essential. A hybrid working model is offered along with competitive benefits.

Benefits

25 vacation days

12 ADV days

Travel and working from home allowance

Profit sharing bonus

Training and courses budget

Qualifications

• Proven experience with segmentation and activating personalized content.
• 5+ years’ experience working with product teams.
• Experience in a large international company.

Responsibilities

• Develop the framework for segmentation in marketing.
• Increase visibility of promotions in our Ecommerce platforms.
• Set up technology for automated marketing across countries.

Skills

Segmentation expertise

Customer Data Platforms

Analytical skills

Project management

Stakeholder communication

Job description

Overview

Do you want to make our marketing and promotions more efficient, more effective and more personalized? Are you passionate about automation and smarter customer engagement? Then join Kramp as a Senior Marketing Innovation Specialist!

What is your role?

As Senior Marketing Innovation Specialist, you enable teams in 24 countries and 20+ languages to deliver smarter campaigns and better customer experiences.

Responsibilities

• unlock personalization: develop the framework for doing segmentation and change the way marketing teams work, moving from one-to-all to one-to-one marketing.
• unlock promotion capability: increase the visibility of promotions in our Ecommerce platforms to increase turnover and improve customer experience.
• enable automated bannering & promotions: set up the technology and tooling to create and activate automated banners across 24 countries, including prerequisites like automated images, accurate translations, and automated publishing.

Your Team

The Marketing Innovation Team is a young, ambitious and dynamic team, led by Davey van Ommen. We are the Centre of Excellence for AI in marketing within Kramp.

This team works closely with the Product team to develop new innovations, while also being in the lead to implement them in daily marketing activities. You will also collaborate with different countries and cultures, making your work diverse, international and impactful.

Davey: “The future is now! That’s why we believe in and invest in AI. So far, our team already saved 5000+ hours by implementing smart AI features within our marketing teams. With the rollout of agents, this is only the beginning”.

Who are you?

You bring:

• proven experience with segmentation, Customer Data Platforms, and activating personalized content across marketing channels
• 5+ years’ experience working with product teams to develop and launch new features
• experience in a large international company, ideally corporate.

Skills/Mindset

• you’re tech savvy, working closely with the product team
• solving complex problems: ability to find a scalable solution for all countries out of different opinions and workflows
• analytical: test, learning and make decisions based on data
• strong in communication with stakeholders on different levels. Fluent in English
• ownership: taking ownership on your projects and building the capabilities within Kramp
• project management skills: ability to manage timelines and stakeholder expectations.

What do we offer

• 25 vacation days and 12 ADV days (based on a full-time contract)
• a hybrid way of working, with 2 days a week at our offices in both Utrecht and Varsseveld, and flexibility for the rest
• travel- and working from home allowance
• profit sharing bonus
• great budget for training and courses

Do you want to join us?

If this role excites you and you see a great fit, we’d love to hear from you. Apply now by submitting your CV and motivation letter via the application button.

Do you have a question about this role? Please do not hesitate to contact Monique Welling (Talent Acquisition Specialist): [e-mail] .

About Us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working At Kramp means

… you belong here! Being part of our open business community… your work makes a difference! Have an impact on what matters… you will develop and realize! Learn and realize your potential

"We’re a department of innovators and I can already see new projects appearing on the horizon"