Senior Marketing Executve

www.findapprenticeship.service.gov.uk - Jobboard; Bath; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading leisure organization in Bath is seeking a passionate Senior Marketing Executive to support their Marketing team. The role involves implementing marketing strategies, creating engaging content, and managing various campaigns. Ideal candidates will have at least 3 years of marketing experience and strong organizational and communication skills. Join us to make a meaningful impact in an inclusive workplace.

Benefits

Annual passes to venues

Discounted food & activities

Cycle to work scheme

Holiday allowance up to 28 days

Company life assurance

Discretionary annual bonus

Study assistance schemes

Qualifications

• Minimum 3 years’ experience within a marketing role, working across the full marketing mix.
• Knowledge of the leisure sector or ticket/hospitality business is desirable.
• Experience managing multiple stakeholders.

Responsibilities

• Support the Regional Marketing Manager to execute the marketing strategy.
• Create engaging content for various platforms.
• Monitor and respond to customer feedback to improve brand perception.

Skills

Strong organisational skills

Excellent communication skills

Experience with social media channels

Creative thinking

Budget management

Job description

We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team!

Work Perks of being a Senior Marketing Executive...

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes
• And so much more…

Responsibilities of a Senior Marketing Executive…

• Support the Regional Marketing Manager and wider central marketing team to execute the company marketing strategy specifically for the Northern region that maximise sales across all raceday and non-raceday income lines
• Support the Regional Marketing Manager to review media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
• Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
• Take ownership for optimising the regions websites in accordance with the SEO Manager’s direction, ensuring KPIs are achieved
• When required, take ownership of supporting wider group projects and marketing as directed from conception to delivery and review
• Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and evenings required. Approx. 20 events each year. TOIL accrued)
• Assist where required with the CRM strategy; building the email calendar and looking for opportunities to build our opted in database
• Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and materials are accurate and are effectively distributed in line with the campaign strategy.
• Monitor and respond to customer feedback and look to actively improve brand perception online
• Support in-campaign and post-campaign analysis, supporting the implementation of optimisation initiatives to improve live activity.
• Liaise with a wide range of stakeholders from across the business to implement our marketing campaigns to the highest possible standard
• Work closely with external agencies when required
• Provide general administrative support to the Director of Marketing, Head of Marketing, Group marketing manager and design team when required.
• Ad hoc marketing duties

The person we are looking for as a Senior Marketing Executive has…

• Minimum 3 years’ experience within a marketing role, working across the full marketing mix
• Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
• Strong organisational and interpersonal skills, with the ability to work under pressure
• Excellent communication skills and experience managing multiple stakeholders, being creative and enthusiastic with a positive attitude
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
• Clear, concise writing style and excellent grammar
• Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter)
• Experience managing a budget advantageous

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.

We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.