Senior Marketing Executive - Pet Health Club

British Veterinary Association; Bristol; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading veterinary group in Bristol is seeking a Marketing Specialist to enhance our subscription service. The role involves executing multi-channel campaigns, driving client acquisition strategies, and collaborating with teams to improve our product offerings. The ideal candidate has a Bachelor's degree and 1-3 years in B2C marketing, with strong communication skills and analytical capabilities. A focus on innovation is essential. Competitive salary and employee benefits offered.

Benefits

Work-life balance

26 days annual leave

Employee wellbeing initiatives

Pension

Discretionary bonus

Discounted staff pet care

Qualifications

• Proven campaign success in B2C marketing.
• Adaptable and proactive in innovation.
• Experience across the marketing mix.

Responsibilities

• Deliver multi-channel marketing campaigns.
• Drive client acquisition and retention strategies.
• Support reporting and performance tracking.
• Collaborate with cross-functional teams.
• Lead internal campaigns for veterinary practices.
• Analyse market data and customer feedback.

Skills

B2C marketing experience

Strong communication skills

Analytical mindset

Experience in PPC

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

CRM systems

Job description

About us

Healthy animals and happy owners - that's the goal. We are IVC Evidensia, and we are on a mission to build the world's best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About the Role

As a key member of our marketing team, you'll work closely with the PHC Marketing Manager to grow our monthly subscription service. You'll be instrumental in attracting new customers, increasing engagement, and reducing cancellations. This is a strategic and hands-on role, ideal for someone who thrives in a fast-paced, data-driven environment.

This role will require identifying and implementing client acquisition and retention strategies that drive commercial uplift, working with the wider marketing team and our product team to ensure we are executing data driven initiatives.

You will work with our clinical and operations teams to identify opportunities to enhance and develop the product offering, conducting appropriate research to ensure that this is attractive to pet owners & commercially viable.

What You'll Be Doing

• Deliver multi-channel marketing campaigns to support PHC's growth.
• Drive client acquisition and retention strategies in collaboration with CRM and Acquisition teams.
• Support reporting and performance tracking of PHC initiatives.
• Collaborate with product, clinical, and operations teams to enhance our offering.
• Lead internal campaigns to empower veterinary practices to promote PHC.
• Analyse customer feedback and market data to inform strategy.
• Monitor industry trends and competitors to identify new opportunities.
• Ensure compliance with marketing regulations in the veterinary sector.

What We're Looking For

Essential:

• Bachelor's degree (Marketing, Business, or related field preferred).
• 1-3 years' experience in B2C marketing, with proven campaign success.
• Strong communication and presentation skills.
• Analytical mindset with experience using marketing analytics tools.
• Adaptability and a proactive approach to innovation.
• Experience across the marketing mix: PPC, SEO, social media, email.
• Collaborative team player with cross-functional project experience.

Desirable:

• Experience in subscription-based services.
• Background in veterinary or pet care marketing.
• CRM system proficiency and data-driven decision-making.
• Budget and vendor management experience.

What we offer

At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from:

• Work-life balance
• 26 days annual leave
• Initiatives focused on employee wellbeing
• Pension
• Discretionary Bonus
• Discounted staff pet care

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging. We are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are happy to discuss any reasonable adjustments needed during the recruitment process.