Senior Marketing Executive - Events

Financial Times; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player seeks a Senior Marketing Executive to drive success in their event portfolio. This role offers the chance to create impactful marketing strategies that engage diverse audiences and enhance event experiences. With a commitment to diversity and inclusion, the company fosters a collaborative culture where your contributions matter. You'll be empowered to explore new skills and develop your career in a dynamic environment that values innovation and adaptability. Join a team dedicated to delivering exceptional events and making a difference in the media landscape.

Benefits

Generous Annual Leave

Medical Cover

Subsidised Gym Membership

Inclusive Parental Leave Packages

Qualifications

• 2-3 years of marketing experience, preferably in events or media.
• Strong analytical skills and attention to detail.
• Ability to build data sets on CRM platforms.

Responsibilities

• Plan and execute outbound marketing campaigns across various channels.
• Analyze campaign performance and report on marketing success.
• Support in-person and virtual event delivery from a marketing perspective.

Skills

Marketing Experience

SEO Understanding

Copywriting Skills

Data Analytics

Project Management

Organizational Skills

Strong Communication

Problem-Solving Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

CRM Platforms

Microsoft Office Suite

Job description

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. We are seeking an experienced, dedicated, and focused Senior Marketing Executive to join our team. In this role, you will play a pivotal part in the portfolio success and will be responsible for continuing to build the prestigious and exciting legal and retail events, identifying new target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that utilise this insight.

Key Responsibilities

Campaign Planning & Execution:

• Assisting with outbound marketing campaigns across a range of channels:
  
  • Creating and driving outbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR.
    
• Planning, coordinating and implementing effective 12-month marketing plans to ensure our products reach the right people at the right time.
  
• Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans.
  
• Brief, segment and review data and creative ideas to attract new audiences to our events.
  
• Building and updating event microsites using the CMS.
  
• Briefing vital creative materials including but not limited to print, social media assets and digital ads.
  
• Delivering and keeping to event achievements.
• Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events' branding.

Event Delivery Support:

• Share assets, delegate lists and event statistics with sponsors pre and post-event
  
• Set up at-event technology and pre-event materials and/or digital retention comms
  
• Handle virtual event delivery from a marketing perspective, including but not limited to: sending out engagement emails, setting up contingency site and supporting with social media coverage and attendee access
• Handle in-person event delivery from a marketing perspective, including but not limited to: assisting with check-in, providing briefs and coordinating with videographers and photographers, coordinating vox pops onsite, partaking in customer research onsite, etc

Campaign Analysis & Reporting:

• Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels and being responsive to successes and challenges.
• Conduct weekly campaign analysis and report on each campaign review YOY analysis for all marketing channels for each event.
• Create internal and external post-event reports including in-depth event and marketing campaign analysis, stats, images and videos.

Required Experience/ Skills:

• 2-3 years of professional marketing experience preferably in events and or in a media organisation
  
• A flexible, adaptable and organised approach to working in a fast-paced environment.
  
• An understanding of SEO and excellent copywriting skills
  
• Upbeat individual with a passion for new technology, strong problem-solving skills, self-motivated, and able to work in a timely manner
  
• Strong organisation and time-management skills
  
• A high degree of accuracy in work practices pays attention to detail and the ability to cope well under pressure
  
• Knowledge of how to review data and creative ideas to attract new audiences to our events
  
• Ability to build data sets on CRM platforms such as Bloomreach
  
• Strong analytical skills and the consistent track record to pay close attention to detail
• Strong communicator with experience in building, nurturing and maintaining relationships across all levels of business (internal and external)
  
• Committed and exercises initiative and works independently as appropriate
  
• Self-Development: Actively seeks new ways to grow and be challenged using formal and informal development channels.
  
• Proficiency with Google Doc, Sheets and Microsoft Office Excel
• Experience in providing administrative support

Outcomes

Success will be defined by several dimensions:

• Defining and implementing the overall marketing strategy for a portfolio of events with an objective to grow sponsorship and delegate revenue, engage existing and attract new audiences;
• Continuing to develop the portfolio, to ensure its market-leading position and ability to command premium sponsorship and delegate rates;
• Successfully deliver in-person and virtual registration and attendee targets.

What’s in it for you? Our benefits

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 9TH MAY 2025 AT 5PM BST.

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