Senior Marketing Executive – Events

Lipton Media; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An award-winning media events business is seeking a highly talented Senior Marketing Executive to join their dynamic team. In this role, you will create and deliver innovative marketing campaigns for a variety of events, leveraging your creativity and attention to detail. You will manage the marketing budget, conduct data analysis, and implement effective strategies across email, social media, and more. This position offers the opportunity to work in a hybrid environment, allowing for flexibility while contributing to exciting projects that shape the industry. If you have a passion for marketing and a knack for managing multiple projects, this could be the perfect fit for you.

Qualifications

• 1+ years of marketing experience in conferences or exhibitions.
• Strong written communication skills and effective time management.

Responsibilities

• Plan and implement global marketing campaigns within budget.
• Manage data research and campaign analysis for effective targeting.

Skills

Marketing Strategy

Email Marketing

Copywriting

Data Analysis

Social Media Management

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Email Marketing Platforms

Social Media Tools

Job description

Senior Marketing Executive – Events

Hybrid Working

London

Award winning media events business seeks highly talented Senior Marketing Executive to join their rapidly growing events marketing team. The Senior Marketing Executive will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from podcasts, reports, analytical pieces and articles.

The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

The role:

You will create and deliver effective marketing campaigns for a full complement of events supported by the Marketing Assistant team.

Specifically, this involves:

1. Managing data research process with key stakeholders to target the right audience
2. Detailed campaign analysis to identify key levers
3. Effective email marketing, copywriting, data segmentation and use
4. Leveraging affiliate marketing through speakers, sponsors, media partners and associations
5. Implementing a social media strategy and management
6. Autonomy over marketing budget allocation at event level, with manager’s support

A successful candidate will be able to demonstrate:

1. 1+ years’ marketing experience in conferences or exhibitions
2. Experience working autonomously on events, involved in marketing strategy and campaign execution across the marketing mix (email, social, digital, media partners etc).
3. Ability to fulfil marketing plans autonomously, with guidance from your manager
4. Effective time management and prioritisation of short and long-term projects
5. Strong written communication skills
6. Able to apply copywriting principles to external marketing communications
7. Able to conduct basic data analysis to inform the direction of the marketing campaign

Company Address: 13 Carmen Court, 35 Toye Avenue, London, N20 0FN