Senior Marketing Executive, Direct to Consumer

ITV; London; On-site; GBP 125,000 - 150,000; Full time

Job description

The Role

The team

At ITV Studios, we craft the extraordinary every day. As a global leader in entertainment, with over 60 labels spanning 13 countries and an unparalleled catalogue of 90,000+ hours of content, we deliver iconic shows like The Voice, Love Island, Line of Duty, and Queer Eye. Our Marketing team is the creative heartbeat of ITV Studios, ensuring our brands and platforms capture the spotlight and inspire audiences worldwide. Zoo 55 is ITV Studio's digital-first division, evolving and expanding fans' experiences across YouTube, socials, FAST and gaming.

The role

The Senior Marketing Executive for Zoo 55 & FAST Channels will focus on growing ITV Studios' FAST channels globally by working closely with platform partners and the scheduling team to boost visibility. You'll also provide B2B marketing support for Zoo 55, helping to build brand engagement and presence within the industry. Additionally, you will oversee brand licensing marketing, ensuring licensed products align with ITV Studios' standards and contribute to commercial growth.

Main responsibilities

• Develop and execute growth-driving marketing plans for ITV Studios' FAST channels, working with platform partners and the scheduling team to maximise on-platform promotion, audience engagement, and channel expansion.
• Build strong, proactive relationships with channel partners to ensure smooth asset delivery, unlock promotional opportunities, and drive audience growth.
• Identify and optimise on-channel placements for key shows and channels, ensuring maximum visibility and viewership growth.
• Brief agencies on creative needs for channel branding and digital campaigns
• Working with the Insights team, collect and analyse data to fine-tune strategies, enhance engagement, and achieve audience growth targets.
• Act as a brand guardian for FAST channels, ensuring all initiatives align with ITV Studios' growth objectives and brand standards.
• Provide B2B marketing support for Zoo 55 to increase brand visibility and drive business growth with industry partners and clients.
• Review and approve all marketing and creative assets for licensing projects, ensuring quality, brand alignment, and commercial impact.
• Act as a brand guardian for live experiences, including Ninja Warrior parks, set tours, and licensed events, ensuring all consumer interactions drive brand affinity and business growth.
• Collaborate across the business to bring marketing expertise to DTC projects, supporting creative solutions that fuel ITV's commercial growth objectives.

Skills you'll need (minimum criteria)

• Experience in digital marketing, especially within FAST, streaming, or digital content.
• Strong skills in building relationships with partners and internal teams.
• Excellent organisational and communication skills, with experience managing agency relationships.
• Analytical skills with experience using data to shape and optimise marketing strategies.

Other things we're looking for (key criteria)

• Someone who welcomes change and makes things happen.
• Always thinking ahead and finding new ways to improve and grow.
• Has a keen eye for what works, making smart creative decisions that resonate.
• Keeps things moving forward, turning ideas into action and driving momentum.