Senior Marketing Executive - Account Based Marketing

Civica; London; On-site; GBP 40,000 - 80,000; Full time

Job description

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We're Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we're passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

Why You'll Love This Opportunity as a Senior Marketing Executive at Civica

This is a unique opportunity for a talented and results-driven Senior Marketing Executive (Account Based Marketing) to play a pivotal role in driving Civica's growth. Reporting to the New Customer Acquisition Marketing Manager, you will be a key member of the marketing team, responsible for delivering precision ABM campaigns that generate high-quality leads and pipeline opportunities.

If you thrive on data-driven decision-making, have excellent communication skills, and are passionate about executing highly targeted marketing campaigns, this role offers the chance to make a real impact.

1. Develop personalised and highly targeted ABM campaign journeys for key customer segments in line with Civica's marketing plans for new business, cross-sell, and upsell opportunities.
2. Create, execute, and optimise multi-channel campaigns to build awareness, drive engagement, and deliver high-quality Marketing Qualified Leads (MQLs) to sales teams.
3. Leverage analytics and insights to track campaign performance, optimise conversion rates, and ensure continuous improvement.
4. Work collaboratively with internal stakeholders, including Marketing Business Partners, Product Marketing, and Sales, to ensure campaign alignment and effectiveness.
5. Utilise ABM tools such as Demandbase to drive campaign personalisation, segmentation, and performance tracking.
6. Take ownership of campaign reporting and analysis, presenting insights and recommendations to senior stakeholders.
7. Contribute to a culture of innovation and continuous learning within the marketing team by embracing new technologies and marketing trends.

Requirements

1. Proven B2B marketing experience, ideally in the technology or SaaS sector, with a strong understanding of Account Based Marketing (ABM).
2. Expertise in developing and executing targeted ABM campaigns, using personalised customer journeys and an integrated mix of channels to generate leads and drive pipeline growth.
3. Strong analytical and data-driven mindset, with the ability to measure campaign performance, optimise strategies, and report insights to stakeholders.
4. Excellent project management and communication skills, with experience working cross-functionally across marketing, sales, and product teams.
5. Proficient in key marketing tools, including:
1. ABM platforms such as Demandbase (or similar)
2. Salesforce CRM and marketing automation tools
3. Microsoft Office Suite (Excel, PowerPoint)
4. Power BI or other data analytics tools (preferred)

Benefits

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.
We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:

Benefits

Time Off & Work-Life Balance
• 25 Days Annual Leave + bank holidays - plus the option to buy up to 10 extra days!
• Days of Difference - Up to 3 extra days off for volunteering.

Financial Well-being & Security
• Pension Contributions - 5% employer match to support your future.
• Income Protection - Up to 75% salary cover for long-term illness.
• Life Assurance - 4x salary tax-free lump sum.
• Critical Illness Cover - £25,000 lump sum (extendable to dependents).

Health & Perks
• Private Medical Insurance - Fast access to private healthcare.
• Health Cash Plan - Claim back physio, therapies & more.
• Dental Insurance - Cover for routine & emergency care.
• Affinity Groups - Join employee-led communities.
• Bounty Bonus - Refer a friend & get rewarded.

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.

If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.