Senior Marketing Executive (9 month mat cover)

AF Selection; Matlock; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the tech software sector is seeking a Senior Marketing Executive for a 9-month maternity cover. The role involves leading digital marketing strategies, managing customer journeys, and developing content while collaborating closely with the Group Head of Marketing. Ideal candidates will have substantial B2B marketing experience, proficiency in HubSpot, and a strong analytical skill set.

Qualifications

• Minimum 3 years' experience in B2B marketing.
• Experience with multi-channel campaigns and marketing automation.
• Data-driven, creative, and able to manage multiple projects.

Responsibilities

• Lead and optimize digital marketing campaigns.
• Manage customer journeys, oversee social media channels.
• Organize webinars and coordinate trade events.

Skills

Lead generation

Customer acquisition

Retention

Digital marketing

SEO

Content creation

Campaign management

Tools

HubSpot

Google Analytics

SEMrush

Job description

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Senior Marketing Executive (9 month mat cover), Matlock

Client: AF Selection

Location: Matlock, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: b7eca4587563

Job Views: 5

Posted: 29.06.2025

Expiry Date: 13.08.2025

Job Description:

The role:

Our client is a specialist in a niche area of software with a strong reputation working for global businesses across the UK. This is a 9-month maternity cover contract, ideally starting early July. As a Senior Marketing Executive, you’ll contribute to the future of their digital marketing strategy.

Reporting to the Group Head of Marketing, you’ll lead, manage, and optimize digital marketing campaigns, focusing on customer acquisition and retention. You’ll map, plan, and manage customer journeys via HubSpot, setting and tracking KPIs. You’ll create automated emails, report on performance, develop engaging content (website updates, landing pages, campaign materials), oversee social media channels (primarily LinkedIn), and manage SEO activities to enhance brand presence.

You’ll also manage paid media campaigns for social and search, organize and manage webinars, and coordinate trade events.

What we’re looking for:

We seek someone with at least 3 years’ experience in B2B marketing, including lead generation, customer acquisition & retention. Experience with multi-channel marketing campaigns (digital, social media, email, content, events) is essential.

Familiarity with marketing automation platforms and CRM systems (HubSpot or similar) and analytical tools (Google Analytics, SEMrush) is required. Experience setting up automation to nurture contacts and prospects is important. Industry experience in tech, software, or services is a plus.

You should have a data-driven mindset, be creative, and able to handle multiple projects simultaneously. A full, clean driving license and willingness to undergo an Advanced DBS check are necessary.