Senior Marketing Executive – 50 Best

The William Reed Group; London, Guildford; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a dynamic and innovative media group that delivers exceptional content across various platforms. As a Senior Marketing Executive, you will play a pivotal role in promoting the prestigious 50 Best brand, recognized globally in the hospitality sector. This position offers a unique opportunity to collaborate with a talented team, manage impactful marketing campaigns, and contribute to the growth of the brand. With a hybrid working model, you will enjoy flexibility while being part of a supportive environment that values work-life balance and employee development. If you have a passion for marketing and the hospitality industry, this is the perfect chance to make your mark.

Benefits

25 Days Annual Leave

Cultural Celebration Day

Volunteer Day

Hybrid Working

Contributory Pension

Life Assurance Scheme

Group Income Protection

Enhanced Family-Friendly Leave

Health Care Cash Plan

Cycle to Work Scheme

Qualifications

• Experience in marketing for a sizeable organization, either agency or in-house.
• Strong communication skills, both written and verbal, with attention to detail.
• Proven track record in delivering effective campaigns.

Responsibilities

• Support the marketing manager in event marketing functions and campaign management.
• Create and manage marketing assets and ensure brand standards are met.
• Conduct research on competing events and analyze industry reports.

Skills

Marketing Experience

Audience Insights

Campaign Management

Copywriting

Communication Skills

Organizational Skills

Team Collaboration

Time Management

Interest in Hospitality

Tools

Microsoft Office

Google Analytics

Adobe Analytics

Meta Ads Manager

Mailchimp

SurveyMonkey

Monday.com

Zapier

Job description

We are a global media group delivering exceptional content through events, digital, data & insight.

From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick and London office and to work remotely for the rest of the week.

50 Best is the global leader in premium hospitality awards events, widely recognised as the leading innovator within its field. Its brand portfolio now includes The World’s 50 Best Restaurants, Asia’s 50 Best Restaurants, Latin America’s 50 Best Restaurants, Middle East & North Africa’s 50 Best Restaurants, 50 Best Discovery, as well as The World’s 50 Best Bars, Asia’s 50 Best Bars and North America’s 50 Best Bars. The team launched the inaugural edition of The World’s 50 Best Hotels in 2023, marking the brand’s first foray into the travel sector.

Position

Position: Full time – permanent (35hr per week)

Location: Gatwick & London Offices / Hybrid

Do you excel in a fast-paced environment and are eager to join a dynamic team? Are you an excellent communicator that thrives in working in a collaborative environment? Do you have a keen interest in the international hospitality industry? If so, we have an amazing opportunity!

The Senior Marketing Executive will support the group marketing manager in delivering effective promotional communications, enforcing brand standards, analysing insights and audience, and supporting the growth of the 50 Best brand and its events.

Communication is at the heart of the strategy to cement the 50 Best brand’s position as the leading global and regional authority in the restaurants, bars and hotels spaces, and to further establish the brand as a positive force in gastronomy – 50 Best is as much about building community within the hospitality sphere as it is about producing rankings and engaging content.

What you’ll be doing:

• Supporting the marketing manager in event marketing functions, including owning the production of marketing assets and working with the manager to create and deliver effective event marketing plans.
• Supporting the monitoring of brand usage and implement brand standards across the board, and the preparation and distribution of marketing guidelines, toolkits and materials.
• Creating, planning and managing campaigns and projects, including clear measurable objectives.
• Contributing ideas and participating in conceptualising content and strategies.
• Copywriting and fact checking promotional materials such as emails, letters, web pages and banners.
• Preparing vendor briefs to commission videos and promotional materials.
• Ensuring all campaigns are conducted cost efficiently with the best results possible.
• Collecting and collating marketing activities results from the various platforms and producing reports.
• Supporting in the creation of surveys and distribution of results.
• Conducting research on competing events and brands for B2B and B2C markets and analysing industry reports relevant to the brand.
• Performing administration tasks, including but not limited to: updating and maintaining the marketing records on the server; handling vendor invoices and updating budget use; updating and circulating relevant marketing materials internally.

Requirements

What you’ll need:

• Demonstrable experience working in marketing for a sizeable organisation (agency or in-house).
• Experience actioning audience insights.
• Proven track record in delivering effective consumer or business facing campaigns.
• Strong written and verbal communication skills in addition to strong presentation skills and attention to detail.
• Excellent collaborative team-working skills.
• Excellent organisational and time management skills with the ability to work on multiple projects simultaneously.
• A keen interest in the world of restaurants, bars and hotels.
• Language skills are not essential but highly valuable in this role.
• Exposure to international marketing is preferred, for example through experience with global brands or international events.
• Experience with global-level brands, in the luxury, media, hospitality or events space is desirable but not essential.
• Proficient in using Microsoft Office, Google or Adobe Analytics, Meta Ads Manager. Working knowledge of Mailchimp, SurveyMonkey, Monday.com, Zapier is ideal.

Other information

Company Benefits Include:

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.