Senior Marketing Executive

JR United Kingdom; Thirsk; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading manufacturing company is seeking a proactive Senior Marketing Executive to enhance its marketing efforts. This role involves managing integrated campaigns, leveraging data-driven insights, and supporting business growth through innovative strategies. The ideal candidate has a minimum of 5 years' experience in marketing and a strong grasp of both digital and traditional marketing channels.

Benefits

Collaborative working environment

Career development opportunities

Qualifications

• Minimum 5+ years of hands-on experience in a marketing role.
• Strong knowledge in digital marketing strategies and tools.
• Proven results in managing multi-channel campaigns.

Responsibilities

• Lead integrated marketing campaigns across digital and print.
• Conduct performance analysis and optimize campaigns.
• Prepare monthly reports on campaign effectiveness.

Skills

Digital Marketing

Performance Analysis

SEO

PPC Campaigns

Content Creation

Email Marketing

Analytics

Communication

Education

CIM Certification

Google Certification

Meta Certification

Tools

Meta Business Manager

Adobe Creative Suite

WordPress

GA4

SEMrush

Job description

Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.

The Role:

Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.

You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.

Key Responsibilities

• Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
• Website development and management
• SEO strategy and implementation
• PPC campaigns and tracking
• Content planning and creation across formats
• Design and production of event and training collateral
• Organic social media management and community engagement
• Email marketing and campaign automation
• Advertising (print/digital) and PR coordination
• Design and sourcing of print collateral and branded merchandise
• Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement
• Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs
• Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities
• Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders
• Stay ahead of industry trends, platform algorithm updates, and best practices across digital channels, recommending innovative improvements

Essential Skills and Experience

• Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
• Proven experience managing multi-channel marketing campaigns with measurable results
• Strong knowledge and experience in:
• Meta Business Manager & Ads Manager
• LinkedIn Campaign Manager
• X for Business, YouTube Ads, TikTok for Business
• GA4, GSC, and GTM
• WordPress website management
• SEMrush or similar SEO tools
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
• Microsoft Office (PowerPoint, Word, Excel)
• CIM, Meta, and/or Google certifications are highly desirable
• Strong analytical mindset with the ability to extract insights and turn data into actionable strategies
• Outstanding written and verbal communication skills
• Meticulous attention to detail and ability to manage deadlines and competing priorities with minimal supervision
• Highly motivated, self-starter with a passion for marketing innovation and continuous learning

What We Offer

• A fast-paced, supportive, and collaborative working environment
• Opportunities for career development and professional training

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Created on 31/05/2025 by JR United Kingdom