Senior Marketing Executive

Brentford FC Limited; London Borough of Hounslow; On-site; GBP 30,000 - 36,000; Full time

Job summary

Brentford FC Limited is seeking a Senior Digital Executive to join the Marketing Services team in London. You will oversee day-to-day delivery and optimisation of the Brentford FC website, while supporting the rollout and evolution of the loyalty programme and digital products.

You will work across Digital, Content and Marketing, using analytics to enhance fan engagement, personalisation and conversions. The role covers CRO, SEO, PPC, app management and UX testing to drive performance.

Qualifications

• Strong knowledge of digital marketing, user experience, audience engagement and digital product development.
• Experience across website/app, CRM, e-commerce, social media, SEO, PPC, CRO and analytics.

Responsibilities

• Lead development of the Brentford FC website from ideation to design and implementation.
• Drive the department’s paid media output with optimised ads and audience reach.
• Advance loyalty, personalisation and gamification to boost engagement and conversions.
• Consult analytics to improve dwell time and engagement; support campaigns and content.

Skills

Digital marketing

User experience

Analytics

Personalisation

Gamification

Loyalty

Paid media

SEO

CRO

Content management

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

CRM systems

PPC platforms

A/B testing tools

Job description

Job Title: Senior Digital ExecutiveJob Grade: RL2 (Senior Executive)Reports to: Head of DigitalLocation: Vantage LondonDepartment: Marketing ServicesSub-department: Club MarketingSalary: £33,000The ClubBrentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.We play in a new stadium, 15 minutes from Heathrow in vibrant west London.We will never forget where we have come from, but we are excited about the future that lies ahead.Job OverviewBrentford FC has an exciting opportunity for someone with a passion for technology, digital platforms and football to join our Marketing team.In this role, you will help to maintain and grow the Club’s digital audience while improving the experience and value delivered to fans engaging with us online. You will be responsible for the day-to-day delivery and optimisation of our digital touchpoints, with a primary focus on the Brentford FC website.You will support the implementation and ongoing development of the Club’s digital products, including the rollout and evolution of our loyalty programme. You will work to understand how fans interact with our digital platforms and use that understanding to drive improvements in our engagement and conversion metrics. This includes optimising user journeys, delivering new content and supporting campaign launches.This role is suited to someone who enjoys working across multiple workstreams, is comfortable getting into the detail, takes pride in their work and is confident in suggesting improvements and new ideas.The successful candidate will sit within the Marketing team and report into the Head of Digital.Key ResponsibilitiesPlay a leading role in the development of the Brentford FC website, from ideation, through to design, and implementation.Lead on the department’s paid media output; ensuring optimised ads are segmented and reach the intended audience and drive positive actions.Curate the visual elements of the club’s websites, ensuring relevant products and messaging are well placed to drive engagement.Through personalisation, gamification and loyalty, efficiently and effectively repeatedly get the brand and products in front of each relevant audience and navigate them from where they are to engage and/or purchase at high conversion rates. Understand what type of content drives each customer decision using audience segmentation.Ensure user journeys are tailored and personal with the most relevant content served to each fan. Consult analytics to improve dwell time and engagement and strive for constant improvement through innovation.Contribute to the department’s input to an improved loyalty programme. Use gamification and rewards to drive repeat purchases and fan happiness. Identify opportunities and use loyalty to drive desired behaviours.Support on all digital marketing campaigns; ensure a flexible and agile approach so there is adequate support within the department and across the business. Be proficient, and have experience in, social media, CRO, SEO, PPC, app management and User Experience design and testing.Owning platform analytics and reporting, ensure that all decisions are evidence based that aim to continually improve digital performance, engagement, personalisation, loyalty and and UX across all digital platforms including the website, app and ecommerce.To undertake adhoc projects, tasks and assignments across departments as seen appropriate by management.Support on the club’s eSports initiatives; maximise the Premier League’s ePL tournament.Work closely with Content’s editorial and video teams to serve the website’s audience with relevant and engaging content to improve dwell time.Undertake necessary web development to support the club’s free membership offering – maximise data acquisition and ongoing engagement.KnowledgeStrong knowledge of digital marketing, user experience, audience engagement and digital product development, ideally gained within a consumer-focused brand, media, sport or digital business.Good understanding of website, app, CRM, e-commerce, social media, SEO, PPC, CRO, analytics and personalisation, and how these channels work together to drive engagement and commercial outcomes.Knowledge of digital audience behaviour, segmentation, loyalty and emerging technologies, with an understanding of how data and insight can be used to improve supporter journeys and conversion.Specialist SkillsProven ability to develop and optimise digital platforms, including contributing to website/app ideation, UX, design, implementation, testing and continuous improvement.Strong analytical and performance-marketing skills, with the ability to use analytics, audience data, paid media and CRO techniques to improve engagement, conversion and commercial performance.Ability to create and optimise personalised digital journeys, using segmentation, gamification, loyalty and relevant content to drive acquisition, engagement, repeat behaviour and purchase.People SkillsExcellent communicator and collaborator, able to build strong working relationships across Digital, Content, Marketing, Commercial, Technology and wider Club teams.Comfortable working in a fast-paced, cross-functional environment, with the ability to influence stakeholders, manage competing priorities and translate digital opportunities into clear actions.Curious, proactive and commercially minded, with a genuine passion for understanding audiences and improving the supporter experience.External ImpactRepresent and contribute to the Club’s digital proposition and reputation, ensuring Brentford’s digital channels deliver a high-quality experience for domestic and international supporters.Maintain awareness of digital, technology, consumer and sporting trends, bringing relevant external insight and best practice into the Club.Help strengthen Brentford’s position as an innovative, digitally progressive Premier League club, through the development of engaging digital experiences and audience propositions.Decision MakingDemonstrate sound judgement when prioritising digital initiatives, campaigns, content, user journeys and platform improvements, balancing supporter needs with commercial objectives.Use data, analytics, user insight and performance results to make evidence-based decisions and continually optimise digital activity.Work with a high degree of autonomy within agreed objectives, identifying opportunities, solving problems and making recommendations while knowing when to escalate risks or seek wider stakeholder input.InnovationTake a proactive role in identifying and implementing new digital technologies, products, formats and audience engagement opportunities across the website, app and wider digital ecosystem.Lead a culture of continuous optimisation and experimentation, using personalisation, gamification, loyalty, UX testing and emerging channels to improve supporter engagement and commercial performance.Bring a forward-thinking and test-and-learn approach, challenging existing ways of working and translating emerging consumer behaviours and digital trends into practical opportunities for Brentford FC.General Club AccountabilitiesTo comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirementsTo build and maintain good working relationships while maintaining a professional imageTo keep confidential any information gained regarding the Club and its personnelTo always maintain a flexible approach to workInclusion StatementBrentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging.We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people.We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.Safeguarding StatementBrentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field.To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice.The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team.Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.