Senior Marketing Executive

TN United Kingdom; Kingston upon Hull; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive to spearhead innovative marketing campaigns in Kingston upon Hull. This exciting role involves developing and implementing strategies across various channels to enhance brand presence and drive sales growth. The successful candidate will collaborate closely with suppliers and the Procurement Team, ensuring alignment with business objectives. With a focus on performance analysis and reporting, you'll leverage customer insights to optimize marketing efforts. Join a dynamic team that values creativity and strategic thinking, and enjoy a competitive salary package along with a range of employee benefits.

Benefits

Competitive salary package

Performance related bonus

Substantial employee discount

Contributory pension scheme

Perkbox discounts

Financial planning support

Holiday accrual on length of service

Free parking

Cycle to work scheme

Enhanced maternity/paternity pay

Mental health support

Employee assistance program

Qualifications

• 3+ years of experience in a marketing role with a focus on campaign execution.
• Strong understanding of digital marketing and performance metrics.

Responsibilities

• Develop and manage multi-channel marketing campaigns to drive sales growth.
• Collaborate with suppliers to execute co-branded marketing activities.
• Monitor and report on key business metrics to optimize future campaigns.

Skills

Marketing Campaign Management

Digital Marketing

Budget Management

Performance Analysis

Social Media Engagement

Job description

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Senior Marketing Executive, Kingston upon Hull

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Client:

MKM Building Supplies

Location:

Kingston upon Hull, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

58fe47c1529d

Job Views:

4

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

The role involves developing, implementing, and reporting on both proactive and reactive marketing campaigns and strategies across multiple channels for our customers and suppliers whilst working closely with our Procurement Team. This position may also require additional duties and overnight stays.

Key Responsibilities:

Campaign Development and Management:

• Create and manage targeted, multi-channel marketing campaigns to promote key product categories whilst considering branch support and involvement.
• Tailoring strategies to effectively reach both B2B and B2C customer segments.
• Use customer insights, segmentation, and feedback to optimise campaigns and drive sales growth both online and in branches.
• Lead the day-to-day activity, campaigns, comms and short-term strategy for product categories by liaising with the Product Marketing Manager as well as suppliers and the Procurement Team.

Supplier Collaboration and Alignment:

• Work closely with suppliers to plan and execute co-branded marketing activities, aligning with business objectives and the central marketing calendar.
• Contribute to the management of supplier budgets, define clear KPIs, and ensure campaigns strengthen both MKM and supplier brand presence.

Performance Analysis and Reporting:

• Monitor, analyse, and report on key business metrics including but not limited to sales, website traffic, social media engagement, paid search metrics, email performance etc.
• Evaluate KPIs, including ROI, and use insights to inform recommendations and improve future marketing activities.

Additional Duties:

• Ability to think social first and actively contribute to the creation of engaging social media content that aligns with broader marketing strategies and campaign goals.
• Use your marketing expertise to inform and support team members across the wider marketing team and branch networks.
• Manage various administrative tasks related to marketing initiatives, including budget management and project coordination.
• Travel to branches and other locations will be required, which may involve overnight stays.

Desired Skills:

• Experience in a fast-paced business.
• Experience with budgeting for campaigns.
• A strong understanding of digital marketing is desirable.

Required:

• Experience in building, executing, and evaluating marketing campaigns.
• Minimum 3 years’ experience in a marketing role.
• Full UK driving license.
• This role is predominantly office based with flexible working once settled and so it is a requirement that the appropriate candidate is local to the East Yorkshire / North Lincolnshire areas.

BENEFITS

Benefits include Competitive salary package, performance related bonus, Substantial employee discount, Contributory pension scheme, perkbox discounts, financial planning support, holiday accrual on length of service, free parking, cycle to work scheme, enhanced maternity/ paternity pay, mental health support and employee assistance program.

MKM is the leading independent builders’ merchant in the UK, and we were established in 1995.