Senior Marketing Executive

Blue Legal; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Blue Legal in London is recruiting a Senior Marketing Executive to join its Clients and Markets team. This broad, hands-on role suits someone with solid professional services or corporate marketing experience who can own multiple workstreams.

You will work with the Marketing Manager on campaigns, thought leadership, directories and events, own the firm’s LinkedIn presence, and shape editorial output. The role is hybrid with two days in the office weekly.

Qualifications

• Broad hands-on marketing experience in professional services or corporate marketing.
• Ability to own multiple workstreams and work independently.
• Comfort working with senior professionals and tight deadlines.
• Experience owning a LinkedIn channel and editorial planning.

Responsibilities

• Provide day-to-day support to the Marketing Manager across campaigns, directories and events.
• Own the firm’s LinkedIn presence and editorial output.
• Create social media assets and email campaigns within brand guidelines.
• Coordinate thought leadership content from brief to publication with partners.
• Support website management and updates to news, insights and attorney profiles.
• Produce performance reports across social media, email and website.

Skills

Marketing experience

Independent working

Stakeholder management

Editorial planning

Tools

Canva

Google Analytics

LinkedIn Analytics

HubSpot

CMS

Job description

Blue Legal is working with one of Europe’s leading intellectual property firms, which is recruiting a Senior Marketing Executive to join its growing Clients and Markets team in London. This is a broad, hands-on role for someone with solid professional services or corporate marketing experience who is ready to take real ownership of their workstreams.

You’ll work closely with the Marketing Manager across campaigns, thought leadership, directories and events. You’ll also own the firm’s LinkedIn presence and make your own editorial calls. The role is hybrid, with a minimum of two days per week in the office.

The Responsibilities:

• Provide day-to-day support to the Marketing Manager, coordinating activity, managing suppliers, tracking deadlines and keeping the marcomms calendar up to date.
• Support the directories and awards programme, coordinating timelines, chasing drafts from attorneys, formatting submissions and managing approvals.
• Own the firm’s LinkedIn presence, managing the content calendar, writing and scheduling posts, monitoring engagement and maintaining a consistent brand voice.
• Create social media tiles and visual assets using Canva or similar tools, working within brand guidelines.
• Build and send email marketing campaigns, manage lists and track performance.
• Draft, edit, format and publish thought leadership content, working directly with partners and fee-earners from brief to publication.
• Support day-to-day website management, publishing content and keeping news, insights and attorney profiles up to date.
• Support the planning and delivery of marketing campaigns and work with the Events Executive on invitations and pre- and post-event content.
• Produce clear performance reports across social media, email and the website, bringing recommendations as well as numbers.
• Stay close to developments in digital marketing and bring fresh ideas to the team.

The Candidate:

• Has solid marketing experience within a legal or professional services environment.
• Works confidently and independently, managing their own workload and multiple workstreams without dropping things.
• Is comfortable working with senior professionals, including chasing partners for content and holding deadlines constructively.
• Ideally has experience owning a professional services LinkedIn channel, using a website CMS and running email marketing campaigns.
• Is proficient in Canva or similar tools; familiarity with Google Analytics, LinkedIn Analytics or HubSpot would be advantageous.