Senior Marketing Executive

BMJ Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Pension contribution up to 12%

Private dental & travel insurance (dis

Life assurance 7x salary

Gym discounts and cycle-to-work

Season ticket loan & retail discounts

25 days holiday + bank holidays + BMJ 

Job summary

BMJ Group is seeking a Senior Marketing Executive to lead multi-channel campaigns with a strong emphasis on email marketing and automation. The role focuses on creating personalised journeys, audience segmentation and data-driven optimisation to support article submissions, readership and growth.

You will work across Marketing, Data and external partners, delivering insight-led campaigns that align with BMJ’s mission to improve healthcare through evidence-based communication.

Qualifications

• Degree or equivalent qualification in Marketing or related subject area.
• Experience working with an Email Service Provider (Adestra would be ideal).
• Strong experience in email marketing and email automation.
• Experience creating and implementing marketing automation programmes.
• Experience developing and delivering successful marketing plans and campaigns.
• Experience working with Customer Data Platforms (CDPs) and customer data.
• Experience running A/B testing and experimentation programmes.
• Strong campaign reporting and analytical skills.
• Experience working with designers to develop campaign collateral.
• Excellent communication, presentation and stakeholder management skills.
• Ability to use data and insight to identify trends, solve problems and recommend improvements.
• Strong strategic and creative thinking skills.
• Experience within STM publishing.
• Experience within healthcare marketing.
• Experience working with marketing automation, customer data and MarTech platforms.
• Experience working with GA4 and Tableau

Responsibilities

• Develop and deliver multi-channel marketing campaigns that deliver on business objectives including readership, engagement, retention, growth and article submissions.
• Lead email marketing and automation programmes, by creating personalised customer journeys and audience segments that improve customer engagement throughout the lifecycle.
• Use customer data and insight to identify target audiences, inform campaign strategy and optimise marketing activity.
• Analyse and report on campaign performance, providing clear insights and recommendations to stakeholders and senior leadership.
• Drive testing and optimisation, including A/B testing and experimentation, to continuously improve campaign performance and customer experience.
• Act as the email marketing specialist, providing best-practice advice and supporting teams in the effective use of email and marketing technology.
• Manage campaign budgets and external partners, including briefing and working with marketing agencies and suppliers where required.
• Collaborate across Marketing, Data, Corporate Marketing and other teams to ensure campaigns are aligned with wider business objectives and delivered effectively.

Skills

Email marketing

Marketing automation

Audience segmentation

A/B testing

Campaign analytics

Stakeholder management

CDP experience

GA4/Tableau

Marketing strategy

Team collaboration

Education

Marketing degree

Tools

Adestra

GA4

Tableau

Job description

Application End Date:25th September 2026

Job Purpose

BMJ Group is one of the world's leading healthcare knowledge providers. Our primary purpose is to support healthcare professionals to improve their practice and deliver the best care through better evidence, better decisions, and better systems.

We are looking for a Senior Marketing Executive experienced in delivering multi-channel marketing campaigns that will enable the growth of our journal portfolio.

This is a specialist digital marketing role with a particular focus on email marketing, marketing automation and audience segmentation. You will create and manage automated customer journeys that optimise engagement throughout the customer lifecycle, supporting key business objectives including article submissions, readership, retention and growth.

You will combine strategic thinking, technical marketing expertise and strong stakeholder management skills to develop campaigns that are insight-led, personalised and continuously optimised.

Responsibilities

Develop and deliver multi-channel marketing campaignsthat deliver on business objectives including readership, engagement, retention, growth and article submissions.

Lead email marketing and automation programmes, by creating personalised customer journeys and audience segments that improve customer engagement throughout the lifecycle.

Use customer data and insightto identify target audiences, inform campaign strategy and optimise marketing activity.

Analyse and report on campaign performance, providing clear insights and recommendations to stakeholders and senior leadership.

Drive testing and optimisation, including A/B testing and experimentation, to continuously improve campaign performance and customer experience.

Act as the email marketing specialist, providing best-practice advice and supporting teams in the effective use of email and marketing technology.

Manage campaign budgets and external partners, including briefing and working with marketing agencies and suppliers where required.

Collaborate across Marketing, Data, Corporate Marketing and other teams to ensure campaigns are aligned with wider business objectives and delivered effectively.

Skills, Experience & Qualification

Degree or equivalent qualification in Marketing or related subject area.

Experience working with an Email Service Provider. (Adestra would be ideal)

Strong experience in email marketing and email automation.

Experience creating and implementing marketing automation programmes.

Experience developing and delivering successful marketing plans and campaigns.

Experience working with Customer Data Platforms (CDPs) and customer data.

Experience running A/B testing and experimentation programmes.

Strong campaign reporting and analytical skills.

Experience working with designers to develop campaign collateral.

Excellent communication, presentation and stakeholder management skills.

Ability to use data and insight to identify trends, solve problems and recommend improvements.

Strong strategic and creative thinking skills.

Experience within STM publishing.

Experience within healthcare marketing.

Experience working with marketing automation, customer data and MarTech platforms.

Experience working with GA4 and Tableau

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influencing speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here .

Flexible Work and Workplace Perks

We’re committed to flexible working that supports both your needs and the requirements of the role.

Generous double-matching employer pension contribution, up to 12%

Discounted dental and travel insurance

Seven x salary life assurance cover and a generous income protection package

Discounted gym membership, cycle-to-work and season ticket loan

Discounts for retail and leisure products through yourReward

Work-life balance and wellbeing

Twenty-five days holiday + bank holidays + a BMJ Day off.

Additional holiday through long service; buy up to 5 additional days

Leave for moving house, volunteering or getting married

Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry.

If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you.

Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

Disability Confident Committed employer

Learning & Development

Career Coaching

Opportunities to pursue professional development