Senior Marketing Executive

TN United Kingdom; England; On-site; GBP 30,000 - 50,000; Full time

Job summary

An exciting opportunity awaits as a Senior Marketing Executive at a leading media company focused on equestrian events. In this dynamic role, you will lead the digital strategy for prestigious shows, utilizing your creativity and data insights to enhance brand awareness and drive sales. Join a passionate team of specialists dedicated to delivering exceptional experiences at renowned equestrian events. If you are a proactive marketing professional with a genuine interest in the equestrian industry, this position offers the chance to make a significant impact while working in a collaborative and innovative environment.

Qualifications

• 3+ years of campaign/marketing experience in a digital environment.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute effective marketing campaign strategies across multiple channels.
• Collaborate with teams to create effective sales collateral and proposals.

Skills

Campaign Management

Interpersonal Skills

Data Analysis

Written Communication

Project Management

Stakeholder Management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Systems

MS Office

Canva

InDesign

Job description

Social network you want to login/join with:

Senior Marketing Executive, Warwickshire

Client:

Grandstand Media

Location:

Warwickshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

3d255113e0ff

Job Views:

3

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

Senior Marketing Executive

Closing Date for Applicants:
Wednesday 23rd April 2025

This is an exciting opportunity for an enthusiastic individual to fulfil the role of Senior Marketing Executive and join Grandstand Media Limited (GML) to lead and implement the digital strategy for Horse of the Year Show and the British Showjumping National Championships, two of the most prestigious equestrian events in the UK, alongside other supporting equestrian events that the business organises.

Grandstand Media Limited is a team of specialists with many years’ experience planning, organising and running equine events. Most notably Horse of the Year Show (Birmingham, CSI 3*) which GML has organised since 1997; the event now welcomes over 60,000 visitors in October at the NEC. The British Showjumping National Championships and Stoneleigh Horse Show was added to the company profile in 2015. Most recent additions to the business profile include The Showing Register and the Showing World Awards.

ROLE PURPOSE

This is a full-time position with an immediate start, located at the GML offices at Stoneleigh Park. Additionally, during events, the applicant will be required, along with the company’s other personnel (at the expense of the company), to be based at the host venue of the event.

To excel in this role, you will need to be proactive and bring the ability to use data, creativity, and market insights to increase brand awareness and convert these into sales.

You are a strong marketing professional with excellent interpersonal and negotiating skills, and a genuine interest in equestrian events. You’re an ambitious and positive team player, with the ability to manage multiple projects and different marketing elements of the business.

PRINCIPLE DUTIES AND RESPONSIBILITIES

1. Develop, manage, and execute effective campaign strategies across multiple channels (Social Media, YouTube, Newsletters/e-shots, CRM & website etc.) to drive customer retention and engagement.
2. Work with the Event Director and in-house teams to develop and deliver the marketing strategy, plans, and initiatives to meet strategic objectives for the events and services.
3. Develop an annual plan to a budget and manage and deliver campaigns within this budget.
4. Engage and collaborate effectively with teams to develop relevant marketing strategies, create effective sales collateral, presentations, proposals, and lead generation campaigns.
5. Use data to analyse performance to derive insights to drive meaningful improvements.
6. Copywrite for promotional material, official programme, website, and press releases.
7. Contribute to process improvement by flagging potential issues or enhancement opportunities.
8. Be the custodian of our brand guidelines and marketing plans.
9. Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns.
10. Ensure accurate use of the CRM system and data management.

EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED

1. Three years relevant experience in campaign/marketing experience, preferably within a digital environment.
2. Strong interpersonal and excellent stakeholder management skills with experience building relationships with different user groups to foster collaboration and consumer engagement.
3. Positive attitude and professional presentation with well-developed written and oral communication skills.
4. A self-starter, independent, motivated, and result-oriented individual with the ability to work within a team environment.
5. Experience managing multiple projects and competing priorities, proactively setting the business direction and managing daily deliverables.
6. Strong analytical and data-driven mindset and able to deal with data and translate this into actionable insights.
7. Excellent written and verbal communication skills, with the ability to work effectively to budget and deadlines.
8. Proficient in the use of CRM systems and MS Office (including Word, Excel, Constant Contact/Newsletter platforms, and Canva/InDesign, PowerPoint).
9. Genuine interest and knowledge of the equestrian industry.

WE OFFER:

Hours of work Monday-Friday inclusive, 9:00am–5:00pm, based at the offices at Stoneleigh Park, Warwickshire. Working at events may require a minimum of 8 weekend days per annum. The applicant must understand the requirement for extra hours (within the basic salary contract) both prior to and during the Events.