Senior Marketing Executive

Genius Sports; City of Westminster; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A sports technology company in London is seeking a Senior Marketing Executive to develop B2B marketing strategies. The role involves executing multi-channel campaigns, managing CRM databases, and crafting compelling marketing content. The ideal candidate has over 4 years of marketing experience and a passion for sports. The company offers a competitive salary, health insurance, and flexible working arrangements.

Benefits

Competitive salary

Health insurance

Skills training

Social events

Qualifications

• 4+ years' marketing experience (B2B preferred).
• Understanding of CRM marketing, paid media, and events marketing.
• Brilliant communication skills, both verbally and written.

Responsibilities

• Help develop and execute multi-channel marketing campaigns.
• Maintain our CRM database and deliver email marketing.
• Build and maintain relationships with key stakeholders.

Skills

Marketing experience

Copywriting

Communication skills

Time management

CRM marketing knowledge

Education

Bachelor's degree or higher

Tools

Salesforce

Pardot

Job description

Key Responsibilities

• Help develop and execute multi-channel marketing campaigns, including social media, email, and digital content.
• Play a key role in activating at industry and proprietary events throughout the year, including designing exhibition stands, merchandise, messaging, and more.
• Maintain our CRM database and calendar, and deliver email marketing to new and existing customers.
• Write on-brand copy for multiple marketing touchpoints, including emails, social posts, web landing pages, blogs, brochures, and adverts.
• Create and regularly update key documents, including presentation decks, product brochures, and print flyers.
• Build and maintain relationships with key stakeholders, including marketing, sales, and product teams.

Minimum Requirements

• 4+ years' marketing experience (B2B preferred).
• Experience using Salesforce and Pardot is a plus.
• Understanding of CRM marketing, paid media, and events marketing.
• Strong short and long-form copywriting skills.
• Brilliant communication skills, both verbally and written.
• Excellent time management and organization skills.
• Bachelor's degree or higher.

About Us

Genius Sports is a rapidly growing sports technology company connecting sports, brands, and fans through official live data. Our mission is to promote a sustainable sports data ecosystem that benefits all parties. We are looking for enthusiastic and ambitious individuals to join our diverse team. If you see yourself as part of a global family shaping the future of sports entertainment, we invite you to grow with us.

Role Details

We are hiring a Senior Marketing Executive in London, ideal for someone eager to develop a career in B2B marketing with a passion for sports or sports betting. Genius Sports is committed to diversity and inclusion, welcoming applications from all backgrounds and abilities.

Benefits

Competitive salary, health insurance, skills training, social events, and more. Our flexible 'Ways of Working' framework supports remote and flexible working arrangements, tailored to different teams and locations.