Senior Marketing Event Planning

TOPOS TECHNOLOGIES PTE. LTD.; Glasgow; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading company in the Web3 industry seeks a Marketing Event Planner to oversee planning and execution of marketing events. The ideal candidate will have a bachelor’s degree, at least 2 years of event planning experience, and strong communication skills. You will work collaboratively with internal teams and lead various promotional campaigns to elevate brand presence in the market.

Qualifications

• Minimum 2 years of experience in marketing event planning.
• Prior experience in Web3 or blockchain industries is desirable.
• Exceptional communication skills in English, both written and spoken.

Responsibilities

• Plan and execute various marketing events including conferences and product launches.
• Develop and implement marketing strategies aligned with business goals.
• Manage budgets for events, ensuring cost-effectiveness and ROI.

Skills

Creative problem-solving

Communication

Teamwork

Education

Bachelor’s degree in marketing or related field

Job description

Job Description

1. Planning and Execution of Market Activities:

- Responsible for planning, organizing, and executing various marketing events such as industry conferences,

product launches, exhibitions, and promotional campaigns.

- Ensure smooth execution of each event, from conceptualization to post-event follow-up, meeting deadlines,

and quality expectations.

- Coordinate with vendors, partners, and internal teams to guarantee all logistical and operational aspects are

seamlessly handled.

2. Marketing Strategy Alignment:

- Develop and implement marketing strategies that are aligned with the company’s overall brand and business

goals.

- Ensure that each event or activity has clear objectives that align with the company’s broader marketing goals.

- Regularly collaborate with senior management and other departments to ensure cohesive strategic alignment across all activities.

3. Publicity and Promotion Planning:

- Design and implement comprehensive publicity and promotional campaigns for events, ensuring the engagement of targeted audiences.

- Manage both online and offline marketing channels such as social media, SEO, email campaigns, press releases, and media partnerships.

- Craft and oversee the development of marketing collateral such as brochures, banners, and digital content for effective communication of event details.

4. Budget Management:

- Prepare detailed budgets for each marketing event, ensuring accurate forecasting of costs, including venue,materials, staffing, and promotion.

- Monitor and control expenses, ensuring that all activities remain within budget while maximizing cost-effectiveness and ROI.

- Track financial performance and make adjustments where necessary to optimize spending.

5. Data Analysis and Optimization:

- Analyze the performance and impact of each marketing event using KPIs such as attendee engagement, leadgeneration, and customer feedback.

- Provide comprehensive post-event reports that include data analysis and recommendations for future improvements.

- Continuously assess the success of past events and iterate on marketing plans to enhance future results.

Job Requirements:

1. Educational Qualifications:

- A bachelor’s degree or above, preferably in marketing, advertising, media, communications, business relatedor a related field.

2. Work Experience:

- A minimum of 2 years of experience in marketing event planning, with a proven track record of managing and executing successful large-scale events.

- Prior experience in Web3 or blockchain-related industries is highly desirable.

3. Creative and Execution Abilities:

- Strong creative problem-solving skills, with the ability to generate innovative ideas and approaches for marketing activities.

- Capable of independently leading marketing projects from ideation through to execution, ensuring all aspects are delivered to high standards.

4. Communication and Teamwork:

- Excellent verbal and written communication skills, enabling smooth collaboration with internal teams and external partners.

- A strong team player who can work effectively in cross-functional teams, coordinating with other departments such as sales, product development, and operations to achieve shared objectives.

5. Web3 Industry Knowledge:

- A deep understanding of the Web3 industry, with the ability to spot emerging trends and implement theminto marketing strategies.

- Stay up-to-date with the latest marketing techniques and technologies, continuously learning and adapting to the evolving landscape of digital marketing.

6. Language Proficiency:

- Exceptional communication skills in English, both written and spoken, as it will be the primary working language.