Senior Marketing & Digital Analytics Manager

Evelyn Partners; Glasgow; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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Company Description

Evelyn Partners is a UK leader in wealth management, providing personalised, expert investment management and financial planning advice to support clients in embracing what's next.

Our success hinges on our people and that's our secret for longevity. We are a team of passionate professionals and everything we do is guided by our purpose - placing the power of good advice into more hands, we go further to understand the needs of our clients and what matters most to them. We're here to help them make significant decisions with confidence, provide strong foundations for the future and guide them towards their goals.

Job Description

The Senior Marketing & Digital Analytics Manager will provide insightful analysis on the value of marketing activities across all brands and using data to guide and inform future campaign activity. The data services team provides reporting and analytics to the whole business.

Key Responsibilities

1. Analyse data from multiple data sources including digital online, social media, client and prospect databases to produce insights and advise on all marketing activity.
2. Measure ROI on marketing spend and optimise performance, measuring marketing efficiencies and providing supporting analysis.
3. Translate behavioural and transactional data into key insights and business deliverables.
4. Manage the measurement and reporting framework for marketing performance success, providing data for our KPIs against which Marketing campaigns and initiatives will be measured.
5. Deliver proactive insights, and find areas of opportunities to exploit.
6. Find opportunities to automate reporting across the marketing and commercial organisation.

Qualifications

Key Skills and Experience

1. Problem solving.
2. Exceptional data analytics experience.
3. Strong communicator and presentation skills (written and oral).
4. Ability to excel in a fast-paced complex business environment.
5. The ability to distill complex analysis into clear findings and recommendations that can be easily understood and acted upon by the business.
6. Proficient with use of on-line digital data (i.e. Google, Tealium) and SQL an advantage.

Professional Qualifications and Education

Relevant professional qualifications (e.g. Chartered Institute of Marketing Diploma) desirable but not essential.

Additional Information

As a colleague here at Evelyn Partners you will have access to benefits that include:

1. Competitive salary.
2. Private medical insurance.
3. Life assurance.
4. Pension contribution.
5. Hybrid working model (role dependent).
6. Generous holiday package.
7. Option to purchase additional holiday.
8. Shared parental leave.
9. Fully funded training towards professional qualifications.
10. Cycle to work scheme.
11. Season ticket loan.
12. Eye care support.

We believe that diverse perspectives and experiences are the cornerstone of our success. At Evelyn Partners, you'll find an inclusive environment where everyone feels valued and supported. Our commitment to diversity, equity, and inclusion is evident in our active employee resource groups and ongoing initiatives. We're dedicated to creating a workplace where you can thrive and reach your full potential.

We are committed to providing reasonable adjustments throughout the application process. Please don't hesitate to discuss your needs with your recruiter.