Senior Marketing Data Analytics Analyst (MMM's/Python/r)

PCR Digital; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Une entreprise de premier plan recherche un Senior Marketing Data Analytics Analyst pour rejoindre son équipe à Londres. Ce rôle implique le développement de modèles de mix marketing et la collaboration avec plusieurs équipes pour mesurer l'impact des campagnes. Le candidat idéal possède une solide expérience en analyse de données, en particulier dans le secteur des médias et de la technologie, et maîtrise des outils comme Python, SQL et des logiciels de visualisation.

Qualifications

• Minimum 4 ans en analyse de données marketing, 2 ans sur les modèles de mix marketing.
• Excellentes compétences en communication et en gestion des parties prenantes.
• Capacité à traduire des résultats techniques en recommandations claires.

Responsibilities

• Développer, concevoir et mettre en œuvre des modèles de mix marketing.
• Collaborer avec les équipes Marketing et Finance pour identifier des opportunités de mesure.
• Fournir des recommandations stratégiques pour l'optimisation du mix média.

Skills

Marketing Data Analysis

Regression Analysis

Python

R

SQL

Data Visualization

Stakeholder Management

Communication

Tools

Looker

Tableau

Snowflake

Databricks

Job description

Senior Marketing Data Analytics Analyst (building MMM's with Python/r)

Location: West London, 4 days onsite, 1 day WFH

Contract: 6 months, start ASAP (weeks notice)

Application: Apply online only, pay rate inside for Umbrella

Role Overview

Seeking a Senior Marketing Analyst with at least 4 years of experience in marketing data analysis, including 2 years building Marketing Mix Models (MMM's) using regression analysis, Python/r, SQL, and data visualization tools like Looker/Tableau. Experience in the media subscription sector (e.g., VoD/AVOD streaming services) or consultancies providing MMM is a plus.

Team Focus

The team focuses on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics.

Key Responsibilities

1. Develop, design, and implement MMM's, experimentation, and geo-testing to measure marketing impact.
2. Collaborate with Marketing, Finance, and Research teams to identify measurement opportunities and build measurement roadmaps.
3. Partner with global Analytics teams on model alignment and methodology development.
4. Provide strategic recommendations for media mix optimization to guide future campaigns.
5. Coordinate with media owners and review media plans.

Required Skills & Experience

1. Minimum 4 years in marketing data analysis, with 2 years building MMM's.
2. Experience with regression analysis, Python/r, SQL, and visualization tools.
3. Experience in the media subscription sector or MMM consultancy experience is advantageous.
4. Proven ability to build multiple MMM's, conduct A/B tests, and apply statistical modeling techniques.
5. Proficiency in Python and/or R.
6. Strong SQL skills, familiar with data warehousing (Snowflake, Databricks).
7. Ability to translate technical results into clear presentations and actionable insights.
8. Excellent communication and stakeholder management skills, including engaging with senior stakeholders.

Additional Information

We welcome applicants from diverse backgrounds. We are committed to accessibility and inclusion throughout the recruitment process. Please inform us of any adjustments needed.