Senior Marketing Data Analyst

Search-Select LTD; East Devon; On-site; GBP 40,000 - 80,000; Full time

Job description

Our client seeks an experienced Senior Marketing Data Analyst to join their marketing team.

Role Profile: You will have a robust understanding of data analytics in the context of legal services, enabling you to interpret complex datasets and deliver actionable insights that drive strategic marketing decisions. As a Senior Marketing Data Analyst, you will play a crucial role in guiding marketing strategies by analysing client behaviour, market trends, and competitive landscapes within the legal industry.

Key Responsibilities:

• Utilise advanced data engineering tools to collect, clean, and process large datasets from both internal sources (e.g., case management systems, CRM) and external databases.
• Design and implement data collection strategies that align with the firm's goals, focusing on key client demographics and practice areas.
• Conduct thorough competitor analysis to understand market positioning, strengths, weaknesses, and emerging trends in the legal sector.
• Provide insights on competitor marketing strategies to inform campaigns and identify new opportunities for client engagement.
• Analyse complex datasets to uncover trends, patterns, and insights that inform the legal marketing strategies.
• Employ statistical methods and machine learning algorithms to forecast client behaviour and market trends in legal services.
• Generate clear and compelling visualisations, including graphs and charts, to present findings and recommendations to stakeholders.
• Prepare comprehensive reports on marketing performance metrics, campaign effectiveness, and client engagement analytics.
• Collaborate with marketing and business development teams to develop data-driven marketing strategies and campaigns tailored to the legal market.
• Provide actionable recommendations based on data insights, such as optimizing marketing spend, targeting specific client segments, and enhancing client outreach efforts.
• Monitor and analyse the client engagement journey to assess the effectiveness of marketing initiatives and identify areas for improvement.
• Aggregate and analyse data related to client inquiries, conversions, and retention to create accurate performance reports.
• Work closely with Global Managing Partner and support practice group leaders, marketing managers, and business development personnel to align data insights with the firm's objectives. Foster a collaborative environment by sharing knowledge and best practices with team members and stakeholders.

Key Skills and Experience:

• Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field. A Master's degree is preferred.
• Minimum of 5 years of experience in marketing data analysis, preferably within a law firm or professional services environment.
• Strong understanding of marketing principles and strategies as they relate to the legal industry, including client segmentation and campaign performance metrics.
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Excellent communication skills, both verbal and written, with the ability to present data findings to non-technical stakeholders.
• Proven ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Expertise in data collection, cleaning, and processing using various tools and technologies.
• Strong ability to analyse data trends specific to the legal market and translate them into strategic insights.
• Experience in creating data visualizations that effectively communicate findings to diverse audiences.
• Strong interpersonal skills to work effectively with cross-functional teams within the firm.
• Comprehensive understanding of marketing principles as they pertain to law firms and the ability to apply them in a data-driven context.
• Ability to evolve the role in order to respond to any changes or developments identified by the leadership around the strategic direction of the Firm.