Senior Marketing Compliance Lead

Gamesys US LLC; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading global casino-entertainment company seeks a Senior Marketing Compliance Lead in London. This role involves ensuring all marketing activities comply with laws and regulations, collaborating with legal teams, and delivering training to marketing staff. Ideal candidates will possess strong analytical and communication skills, with experience in a compliance role within a regulated industry.

Benefits

Annual leave

Annual bonus

Pension plan

Health insurance

Company share scheme

Volunteering days

Home office allowance

Wellness or Gym allowance

Qualifications

• Experience in a compliance, legal, or regulatory role, ideally within a regulated industry.
• Strong analytical skills to translate legal requirements into business guidance.
• Excellent communication skills, both written and verbal.

Responsibilities

• Establish and oversee a process for reviewing marketing materials.
• Collaborate with legal teams to ensure compliance with laws and regulations.
• Conduct ongoing monitoring of marketing practices and perform audits.

Skills

Analytical skills

Communication

Relationship building

Presentation skills

Organisational skills

Education

Experience in a compliance, legal, or regulatory role

Job description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

Bally’s is seeking a Senior Marketing Compliance Lead to lead the marketing compliance function. Reporting to the Director of Interactive Planning you will ensure all marketing, advertising, and promotional activities are compliant with applicable laws and regulations.

So, what will you be doing?

• Establishing and overseeing a clear process for reviewing and approving marketing materials.
• Acting as a decision-maker and key point of escalation within the marketing and marketing compliance functions.
• Collaborating with legal and compliance teams to shape effective ways of working that empower autonomy within the marketing compliance function.
• Ensuring all marketing activities comply with applicable laws, industry regulations, and internal standards.
• Designing, implementing, and maintaining marketing compliance policies and procedures, ensuring they evolve with regulatory changes and business needs.
• Delivering engaging training to marketing teams on advertising standards, risk mitigation, and relevant regulations.
• Partnering closely with marketing to ensure materials are compliant without compromising on creativity or strategic impact.
• Identifying, assessing, and managing compliance risks, recommending and overseeing improvements and corrective actions as needed.
• Conducting ongoing monitoring of marketing practices, perform regular audits, and support internal investigations.
• Assisting with regulatory enquiries and ensure timely, accurate documentation and responses related to marketing practices.

And what will you need?

• Have experience in a compliance, legal, or regulatory role, ideally within a regulated industry.
• Possess strong analytical skills with the ability to legal and regulatory requirements and translate them into practical business guidance.
• Be commercially minded, with a pragmatic approach to compliance.
• Possess the ability to build and maintain strong working relationships with stakeholders at all levels.
• Have a good understanding of the media landscape and digital marketing practices.
• Have excellent communication skills, both written and verbal, with the ability to engage effectively with internal and external stakeholders.
• Be confident in challenging constructively and diplomatically when needed.
• Possess strong presentation skills and the ability to influence and inform across teams.
• Have a flexible communication style, able to tailor messaging to the audience while maintaining consistency.
• Have a collaborative mindset, actively promoting cross-departmental engagement and open communication.
• Possess excellent organisational and time management skills, with the ability to prioritise and manage multiple demands.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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