Senior Marketing & Communications Manager

Morson Group; Sheffield; Hybrid; GBP 70.000 - 110.000; Vollzeit

Zusammenfassung

BAE Systems in Sheffield seeks a Senior Marketing & Communications Manager to develop and execute external communications strategy across Weapon Systems UK BU, driving campaigns, growth and stakeholder engagement. The role is hybrid, requiring 2-3 days on site.

You will lead media relations, content production, events, and digital campaigns, ensure brand consistency, analyse performance, and collaborate across a global function to protect and enhance the group’s reputation.

Qualifikationen

• Experience in external communications for large organisations.
• Proven ability to develop and execute communications strategies.
• Experience in media relations and content creation.
• Defence sector knowledge is beneficial; SC clearance or eligibility is required.

Aufgaben

• Develop and deliver external communications strategy to drive campaigns, growth and stakeholder engagement.
• Lead media relations including pitching, press materials and as spokesperson.
• Drive brand awareness and lead generation through integrated marketing activities.
• Coordinate with global function for stakeholder management and communications excellence.

Kenntnisse

External communications

Content creation

Media relations

Campaign management

Stakeholder engagement

Strategic planning

Ausbildung

Degree in Communications

Tools

PR tools

Media databases

Jobbeschreibung

A fantastic opportunity has arisen for a Senior MArketing & Communications Manager to join the team with our prestigious client at their site in Sheffield, this is a hybrid role 2-3 days per week onsite

The role holder will:

• Develop and deliver execution of an external communications strategy to drive the campaigns, business growth and stakeholder engagement of the Weapon Systems UK business unit (BU).
• Deliver content to achieve the marketing communications strategy to position BAE Systems positively. This includes advertising, sponsorships, trade shows, exhibitions, and special events. Ensure all materials related to corporate marketing, advertising and sponsorship meet BAE Systems' brand standards and are consistent with corporate messaging.
• Lead media relations for the BU including media pitching, developing press materials, press engagements, executive media training and support, and acting as the spokesperson when required.
• Develop strong relationships in the external market including industry relationships, media and strategic partners.
• Lead the management and implementation of a wide range of marketing activities through varying means (digital and social, marketing systems, events, brand & creative & campaigns) to deliver integrated, global campaigns across the Business Unit and sector, with the aim to drive brand awareness and lead generation to our target audiences.
• Ensure consistency and best practice for presentation of content and provide expert advice to stakeholders - providing subject matter expertise and actionable insights attained through analysis of campaign performance against own and industry benchmarks.
• Drive content publishing across web and social media, whilst also tracking, testing and optimising content in support of increasing the profile and brand for the line of business.
• Work effectively across the wider business to ensure effective coordination and stakeholder management, especially with customer stakeholders where appropriate.
• Ensure a proactive, planned, consistent and co-ordinated approach is adopted for all communications activities.
• Work effectively and collaboratively within a global function to ensure effective coordination across sub-teams, to ensure effective stakeholder management, especially with customer stakeholders where appropriate, and to protect and build the reputation of the Sector, Line of Business and/or Group where appropriate.

Core Duties

The role holder will:

• Develop and deliver execution of an external communications strategy to drive the campaigns, business growth and stakeholder engagement of the Weapon Systems UK business unit (BU).
• Deliver content to achieve the marketing communications strategy to position BAE Systems positively. This includes advertising, sponsorships, trade shows, exhibitions, and special events. Ensure all materials related to corporate marketing, advertising and sponsorship meet the businessbrand standards and are consistent with corporate messages
• Lead media relations for the BU including media pitching, developing press materials, press engagements, executive media training and support, and acting as the spokesperson when required.
• Develop strong relationships in the external market including industry relationships, media and strategic partners.
• Lead the management and implementation of a wide range of marketing activities through varying means (digital and social, marketing systems, events, brand & creative & campaigns) to deliver integrated, global campaigns across the Business Unit and sector, with the aim to drive brand awareness and lead generation to our target audiences.
• Ensure consistency and best practice for presentation of content and provide expert advice to stakeholders - providing subject matter expertise and actionable insights attained through analysis of campaign performance against own and industry benchmarks.
• Drive content publishing across web and social media, whilst also tracking, testing and optimising content in support of increasing the profile and brand for the line of business.
• Work effectively across the wider business to ensure effective coordination and stakeholder management, especially with customer stakeholders where appropriate.
• Ensure a proactive, planned, consistent and co-ordinated approach is adopted for all communications activities.
• Work effectively and collaboratively within a global function to ensure effective coordination across sub-teams, to ensure effective stakeholder management, especially with customer stakeholders where appropriate, and to protect and build the reputation of the Sector, Line of Business and/or Group where appropriate.

The role holder will:

• Develop and execute long-term, strategic plans with little oversight, but provides frequent and relevant updates to communications leadership.
• Accountable to achieve business goals/objectives and develops plans to help stakeholders achieve desired results.
• Be seen by stakeholders as a subject expert and point of contact for the area of business / market they support.
• Champion the right behaviour set within the work activities and streams they are working within as well as working with functions to embed the behaviours.
• Be able to work effectively as part of a team.
• Lead projects and direct the work of others through direct people management and/or sphere of influence.
• Effectively lead an international capture, strategic campaign, high-impact employee communication, digital transformation project and/or enterprise level corporate altruism project.
• Provide exceptional change management communications for an enterprise level project.
• Have the ability to set strategy.
• Have a strong business acumen and executive presence.
• Identify and advocate for development opportunities for others.

Knowledge, Skills & Qualifications

The role holder will have:

• Ability to develop, manage and execute high priority campaigns with little direction or oversight.
• Fully integrated communications content creation skillset. Expertise in applied area with full understanding of how other communication tactics can be applied. Ability to manage workload, prioritize and meet deadlines.
• Deep understanding of communications tools and techniques, stays abreast of new trends, seamlessly integrates them into the communications function as relevant. Shares best practices regularly with team.
• Working mastery of communications as a function and tool along with a strong connection to the employee base—be the voice of those not in the room advocate for communications inputs that reflect the workforce understand technical considerations (e.g. unions, non-digital, remote, multi-lingual employees, etc.) as well as acquire a deep understanding of impact on culture (e.g. DEI, ethics, corporate values, reputation management).
• Ability to manage a team (either directly or through sphere of influence), project or campaign effectively and achieve results for the business.
• Ability to provide mentorship to junior team members and regularly provide constructive feedback for peers as needed.
• Ability to lead/assist in a crisis communications event.
• Understanding of measurement and how to drive goals and performance/effective After Action Reviews (AARs) for business.
• Ability to review and identify the skills and attributes needed in talent acquisition.
• Defence sector knowledge (beneficial).
• Comprehensive understanding of customers (produce/service knowledge) for communication materials, to effectively communicate to target audiences and key stakeholder groups.

Qualifications & Experience

• Degree or equivalent qualification or experience in a relevant discipline.

Recognising the RESTRICTED nature of the work, suitable candidates will be SC cleared or eligible for this level of clearance