Senior Marketing Campaign Manager - ETFs

InvestEngine Limited; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

InvestEngine Limited, a fast-growing investment platform, is searching for a Marketing Campaign Manager to lead impactful campaigns centered on ETFs. The ideal candidate will bring over 5 years of marketing experience, strong analytical and project management skills, and a passion for personal finance, contributing to innovative marketing strategies and performance optimization.

Benefits

Flexible work from anywhere scheme

Opportunities to attend professional conferences

Health plans

Pension contributions

Qualifications

• 5+ years experience in marketing, particularly in ETFs or financial services.
• Strong understanding of investor mindset and compliance landscape.
• Excellent project management and copywriting skills.

Responsibilities

• Lead end-to-end marketing campaigns focused on ETFs.
• Collaborate with asset management partners on retail investor campaigns.
• Measure and optimize campaign performance aligned with business KPIs.

Skills

Project Management

Copywriting

Analytical Skills

Digital Marketing

SEO

PPC

Email Marketing

Social Media

Job description

About Us:

InvestEngine is everything the modern investor should need. Unbeatable value, market leading automation and built for easy, long-term investing centred around ETFs. We’re already one of the fastest growing investment platforms in the UK and have passed £1bn invested.

We’re not just another investment platform — we’re redefining the game with our simply-powerful investing tools designed for everyone, whether you’re just starting or scaling up. Recognised in top industry awards and growing fast (MoneyWeek Readers' Choice Awards Winners - 2024, Nuts About Money, Finder, Forbes).

We’re looking for excellent individuals with a passion for ETFs, fintech and personal finance, who can help take InvestEngine to the next level.

About the Role

We’re seeking an experienced Marketing Campaign Manager to help deliver impactful marketing campaigns centred around ETFs and retail investing.

The ideal candidate will have a successful track record of managing high-quality marketing campaigns. From strategic ideation, to content creation and cross-platform implementation, all underpinned by a keen eye on reporting to ensure campaign effectiveness.

Key Responsibilities:

Lead the end-to-end development of integrated marketing campaigns, including:

• Increasing the awareness of the benefits of ETFs and why InvestEngine is the ideal platform for investing in them
• Leveraging topical themes in ETF investing to build awareness
• Creating more sophisticated ETF focused campaigns aimed at passionate ETF investors
• Converting investors on legacy platforms with higher fees or clunky interfaces or alternative investment types eg. Mutual Funds to ETFs investing via InvestEngine

Collaborate with asset management partners (e.g., JP Morgan, Invesco & Xtrackers) on joint campaigns targeting retail investors

Drive performance across key channels including paid media, email, organic social, influencers, and advertising

Continually measure and optimise campaign performance with clear alignment to business KPIs

Champion innovation—test new approaches, refine messaging, and explore emerging acquisition channels

Support the Head of Marketing in delivering strategic initiatives and identifying new growth opportunities

Who you are:

• 5+ years experience in marketing, with proven success running campaigns for ETFs, mutual funds, or related investment products
• Deep understanding of the investor mindset and financial services compliance landscape
• Passion for personal finance and a genuine interest in helping people grow their wealth
• Confident across digital channels—SEO, PPC, display, email, and social—with strong analytical skills
• Comfortable collaborating with multiple stakeholders and presenting to senior leadership
• Excellent project management and copywriting skills, with a strong eye for detail
• Thrives in a small, fast-moving team and takes pride in both individual and collective success

What You Can Expect from Us:

• InvestEngine is a small, agile business with fantastic room for growth, internally and externally. Your opportunity for personal and professional growth and achievement is high, and strong performance is rewarded!
• Our horizontal working structure gives room to develop and make your role your own alongside a passionate team looking to improve the world of investing.
• We provide a flexible environment with "work from anywhere” scheme up to 3 months a year
• Opportunities to attend professional conferences to boost your professional development
• Health plans
• Pension contributions