Senior Marketing & Business Development Manager

Goodman Jones LLP; London; Hybrid; GBP 75,000 - 80,000; Full time

Job summary

A leading company in professional services is seeking a Senior Marketing & Business Development Manager to enhance their marketing strategy and drive new business opportunities. The role involves both strategic input and hands-on marketing, focusing on professional services, particularly in a partnership context. Ideal candidates will have strong marketing skills, experience in B2B environments, and the ability to influence senior stakeholders effectively. The opportunity promises to make a significant impact within the firm.

Benefits

33 days holiday

Private Medical

Flexible working hours

Qualifications

• Must have professional services experience (Accounts, Law, Consultants, etc.).
• Experience in a Partnership environment is a significant advantage.
• Strong influencing skills and ability to work with senior stakeholders.

Responsibilities

• Develop and implement impactful marketing and BD strategies.
• Support team growth and enhance internal marketing capabilities.
• Juggle multiple campaigns and priorities effectively.

Skills

Digital marketing

Offline marketing

Social media expertise

Analytics

Influencing skills

Job description

Senior Marketing & Business Development Manager

Is it the end of an era or an opportunity for change?

It's a bit like the glass half-empty question…

Our longstanding Head of all things Marketing is leaving Goodman Jones after 11 years with the firm.

A lot has changed during that time. . . the accountancy landscape for one, with the rise of equity-backed 'challenger firms' creating brilliant opportunities for people-centric, mid-sized businesses like ours.

Although we're sad to see Catriona go, you'll know (as a marketing professional) that this is alsoa huge opportunity. A chance for a fresh pair of eyes to look at our Marketing & BD strategy, budgets, use of AI and tech, campaign approach, internal comms... the works.

We're 12 Partners and over 100 staff supporting businesses across multiple sectors and sizes, each with a different approach and different demands. The interesting part isattracting new clients from this fascinating mix: international businesses, charities and NFPs, creative industries, property developers, hotel chains, PFIs, and professional practices. It's complex, but never boring.

You'll becreating plans and ideas to support the growthof not onlythe business(and the bottom line), butalso the GJ team. We have ambitious Managers and Directors who want to get more involved in networking, business development, and supporting the GJ brand. Part of your role will be developing their marketing capabilities and helping them build their profiles and portfolios, think of it as buildingyour own internal marketing champions.

Are we expecting a lot?Yes, if we're being honest. We're looking for someone who loves both digital and offline marketing, who's creative and knowledgeable about the power of social platforms, video, tech and AI. Someone who listens to Partners' goals and works with them tocreate impactful marketing and BD strategies. (Also - a big bonus if you like analytics and can persuade and convince using an accountant's favourite thing... numbers. You'll be measuring everything and proving ROI at every turn.)

You won't be doing this alone, or all at once, you're a Senior Marketing Professional not a Magician!You'll have the support of two external consultants who know GJ well, access to developers, a healthy marketing budget to make things happen, the potential to grow an in-house team perhaps with interns or apprentices, and most importantly, the support of Esther - one of our Partners who oversees Marketing & BD.

And here's something special... you'll be inheriting and enhancing business development relationships that have been carefully built over the past 11 years. You're not starting from scratch; you're taking the reins of something valuable and making it even better.

The opportunity to make an impact at Goodman Jones is HUGE. You'd be taking the baton from someone who knows the people and client sectors inside out.

About you...

To cut to the chase, professional services experience is a must for us(Accounts, Law, Consultants, Financial Planning, Property Advisors etc). And we are particularly interested in hearing from individuals who've worked not just in professional services, but within a Partnership environment.

The challenge isn't just B2B, it's attracting businesses from all sectors and sizes, from charities and NFPs to investment firms, hotel chains, fintechs and large family businesses - but also appealing to individuals and influencers.It's a complex mix. Experience of this is a huge plus.

Ideally, you'll have worked within an LLP or partnership structure and understand the unique dynamics of partner-led businesses.

You'll need strong influencing skills and theconfidence to advise senior stakeholders- think diplomatic but decisive. Someone who thrives on variety and can juggle multiple campaigns, sectors, and partner priorities without dropping balls.

A natural coachwho enjoys developing others' marketing capabilities alongside your own strategic work.

Strategic input will be high up on the list of topics during interviews, as will still being happy to roll your sleeves up and get stuck in initially. Happy to be hands-on from day one. . . this isn't a pure strategy role where you delegate everything.

A formal marketing qualification isn't required. If you have the experience, attitude and enthusiasm - that's enough for us.

Our Recruitment Process

Because we value expertise at Goodman Jones, we want our recruitment process to reflect our values too. This is a business-critical hire for us and we want to make sure it's a great match on both sides.

1. Discovery call with Michelle from the GJ Talent Team - a chance to get to know each other, understand what you're looking for, your aspirations, and tell you more about us and the process.
2. Interview with 2 of our Senior Leadership Team (either in person or via Teams).
3. Final stage interview and presentation to 3–4 Partners.

We know that if you're actively job hunting at this level, a presentation won't come as a surprise. All final-stage candidates (we're aiming for 2-3) will be asked to present on a specific topic.

The Package

• Salary £75-£80k + performance bonus + new business win commissions
• 33 days holiday (as standard)
• Private Medical
• Hybrid working - 3 days in, 2 days remote
• 35-hour week - flexible working hours

If this has piqued your interest but your CV isn't quite ready, that's fine. Reach out to Michelle Paoloni who is looking after this piece of recruitment for us, she'd be happy to chat informally and answer any questions you have.

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We believe that diverse teams bring fresh perspectives, innovative ideas, and drive excellence. We welcome applications from all backgrounds, experiences, and identities, including those from underrepresented groups.

If you share our values and want to be part of a collaborative, inclusive, and forward-thinking firm, we encourage you to apply.

Everyone who applies will receive a response.

FAO Agencies. We are recruiting for this role directly, please do not send any speculative CVs to the business or contact Partners directly.