Senior Marketing Automations Manager

Ideagen; Nottingham; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A technology firm is looking for a Senior Marketing Automations Manager to architect and execute multi-touch campaigns using Pardot in Nottingham. The role requires at least 3 years of hands-on experience and involves integrating Pardot with Salesforce. Ideal candidates will have a strong analytical mindset and a background in building automated workflows that drive conversion and engagement. This full-time hybrid position offers the opportunity to work in a highly dynamic environment.

Qualifications

• 3+ years of hands-on experience with Pardot, Salesforce CRM, and Engagement Studio.
• Proven track record of building sophisticated, multi-step automations.
• Strong grasp of data hygiene, list management, and lead lifecycle processes.

Responsibilities

• Architect and execute multi-touch nurture campaigns using Pardot and Engagement Studio.
• Own the integration between Pardot, Salesforce CRM, and the wider marketing tech stack.
• Track, test, and optimise campaigns.

Skills

Pardot

Salesforce CRM

Engagement Studio

HTML/CSS

Analytical mindset

Education

Pardot Specialist or Salesforce Marketing Cloud certification

Job description

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Senior Marketing Automations Manager, Nottingham

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Client:

Ideagen

Location:

Nottingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

42dc10d17e32

Job Views:

7

Posted:

12.08.2025

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Job Description:

Role Purpose

Location- Head Office, Ruddington, Nottinghamshire

Level - Experienced Professional

Department - Marketing

Working Pattern - Full-time, hybrid (Tuesday, Wednesday & Thursday in office)

Benefits -

Salary - this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out

We’re looking for a technical marketing automation expert who can turn Pardot into a revenue engine. Someone who knows how to build sophisticated, scalable workflows that don’t just look good—they drive pipeline. If you’re the kind of person who gets excited about segmentation logic, lead scoring, and building automations that sales teams celebrate —let's go.

Responsibilities

- Architect and execute multi-touch nurture campaigns using Pardot and Engagement Studio.
- Build scalable, data-driven workflows that support regional sales teams and shorten sales cycles.
- Own the integration between Pardot, Salesforce CRM, and the wider marketing tech stack.
- Create custom forms, automation rules, and completion actions that drive engagement and conversions.
- Build segmentation strategies across job titles, industries, and company sizes to ensure the right message hits the right inbox at the right time.
- Track, test, and optimise everything. If it doesn’t move the needle, we don’t do it.

Skills and Experience

- 3+ years of hands-on experience with Pardot, Salesforce CRM, and Engagement Studio.
- Proven track record of building sophisticated, multi-step automations that generate pipeline.
- Strong grasp of data hygiene, list management, and lead lifecycle processes.
- Experience with HTML/CSS for email template customisation.
- Analytical mindset—AI optimised, you know how to read the numbers and act on them.
- Pardot Specialist or Salesforce Marketing Cloud certification.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!