Senior Marketing Analytics Strategist

Fractal Analytics; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Fractal Analytics in London is seeking a Senior Marketing Analytics Consultant on a 12-month FTC to lead data-driven marketing initiatives in a hybrid model (2–3 days on site). You will partner with global clients, translate business challenges into analytical solutions, manage end-to-end campaigns, develop dashboards, and deliver actionable insights that drive measurable outcomes.

The role requires strong analytics, project management, and communication skills, with experience in marketing

Qualifications

• 7+ years of experience in Marketing Analytics, Business Analytics, Consulting, or related domains.
• Hands-on experience in marketing performance measurement and business insights generation.
• Strong project management and stakeholder management experience.
• Experience working directly with global clients and cross-functional teams.
• Strong analytical and problem-solving skills.
• Ability to convert complex analytical findings into business-friendly recommendations.
• Experience managing multiple workstreams and priorities simultaneously.
• Excellent verbal and written communication skills.
• Consulting experience will be an added advantage.

Responsibilities

• Partner with client stakeholders to understand business objectives, marketing challenges, and strategic priorities.
• Drive marketing analytics projects from requirement gathering through execution and delivery.
• Analyse campaign performance, customer behaviour, and business performance metrics to generate actionable insights.
• Develop frameworks and methodologies for marketing effectiveness measurement.
• Translate analytical findings into business recommendations and executive-ready presentations.
• Manage project timelines, risks, dependencies, and stakeholder communications.
• Coordinate across analytics, data engineering, and business teams to ensure successful project delivery.
• Create dashboards, reports, and performance scorecards to track key business metrics.
• Support business reviews and strategic planning discussions through data-driven insights.
• Ensure quality, consistency, and accuracy in analytical outputs and deliverables.
• Contribute to continuous improvement and innovation within the engagement.

Skills

Marketing analytics

Project management

Stakeholder management

Communication

Data storytelling

Cross-functional collaboration

Analytical thinking

Problem solving

End-to-end delivery

Education

Bachelor's degree

Tools

Excel

SQL

Tableau

Power BI

Job description

Fractal Analytics in London is seeking a Senior Marketing Analytics Consultant on a 12-month FTC to lead data-driven marketing initiatives in a hybrid model (2–3 days on site). You will partner with global clients, translate business challenges into analytical solutions, manage end-to-end campaigns, develop dashboards, and deliver actionable insights that drive measurable outcomes.

The role requires strong analytics, project management, and communication skills, with experience in marketing