Senior Marketing Analytics Consultant

Xcede Recruitment Solutions; London; Remote; GBP 50,000 - 70,000; Part time

Job summary

A leading recruitment firm in the UK is seeking a Senior Marketing Analytics Consultant to develop scalable reporting frameworks for digital marketing channels. The ideal candidate will have over 6 years of experience in data analysis and be proficient in Tableau, SQL, and digital marketing platforms. This remote role offers an opportunity to work collaboratively with cross-functional teams to enhance decision-making through data-driven insights.

Qualifications

• 6+ years' experience in data analysis within digital marketing or eCommerce.
• Strong experience with Tableau.
• Proficiency in SQL and Excel.

Responsibilities

• Develop reporting infrastructure for digital marketing.
• Ensure accurate data collection from multiple sources.
• Analyze campaign performance and provide insights.

Skills

Data analysis

Tableau

SQL

Excel

Digital marketing platforms knowledge

Python

Tools

Google Analytics

Google Ads

Facebook Ads

BigQuery

Optimizely

VWO

Job description

Senior Marketing Analytics Consultant

UK remote / Outside IR35 / Interim

About the role

We are seeking a highly skilled Senior Marketing Analytics Consultant to take ownership of digital marketing reporting and analytics. This role will lead the development of a scalable reporting framework across all digital marketing channels, ensuring data accuracy, actionable insights, and effective decision-making.

Key Responsibilities

• Develop reporting infrastructure: Design and deliver dashboards and reporting systems covering paid search, social, display, email, and other digital channels.
• Data collection & validation: Ensure consistent, accurate data collection from multiple sources; resolve discrepancies across platforms.
• Define KPIs and metrics: Partner with senior stakeholders to align metrics with business goals, ensuring reports focus on impact.
• Data analysis & insight generation: Analyse campaign performance, channel efficiency, acquisition costs, and funnel conversion to provide recommendations.
• Automation: Build scalable reporting processes using Tableau (preferred) or equivalent tools (Metabase, Power BI, Google Data Studio, Looker).
• Cross-functional collaboration: Work with digital marketing, sales, and finance teams to support evolving reporting needs.
• Ad-hoc analysis: Deliver insights on marketing experiments, sales funnel dynamics, and competitive trends.

Requirements

• 6+ years’ experience in data analysis within digital marketing or eCommerce.
• Strong experience with Tableau (preferred).
• Proficiency in SQL and Excel.
• Experience building/managing pipelines in BigQuery or similar.
• Strong knowledge of digital marketing platforms (Google Analytics, Google Ads, Facebook Ads, CRM systems).
• Proven track record of building reporting and analytics frameworks from scratch.
• Intermediate level Python – to build cloud functions and support on ML projects.

Preferred

• Familiarity with attribution models and multi-touch attribution.
• Knowledge of A/B testing principles and tools (e.g., Optimizely, VWO).
• Exposure to ML applications in marketing (e.g., scoring, modelling).