Senior Marketing Analyst, SEO

The BDPN; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

10% discretionary yearly bonus

Hybrid working: 2 in-office days/week

Employer matching pension up to 7.5%

£300 work-from-home budget

25 days holiday

Job summary

Uswitch, part of RVU, is seeking a Senior Analyst for the SEO team to drive organic growth across energy, broadband and mobiles. You will centralise data and reporting for SEO and Content, ensuring decisions are data-driven and measurable across the channel.

You’ll work to maximise search visibility and gross profit, shaping insights with tools like Google Search Console, Ahrefs and BigQuery, and collaborating with cross-functional teams.

Qualifications

• Experience with and passion for digital, web-based Marketing analytics.
• Strong SQL skills with BigQuery experience; familiarity with Python, Tableau, Git, dbt.

Responsibilities

• Analyse search landscapes and third-party ranking tools to identify opportunities for higher rankings.
• Collaborate with content, creative, and development teams to optimise assets and capture ranking traffic.
• Ensure SEO requirements for new pages and user experiences are met.
• Create detailed reports for the SEO & Content team and senior management.
• Analyse session, revenue, and web behaviour data.
• Use Google Search Console and Ahrefs to monitor performance.
• Present findings and tests to the team; evaluate competitor strategies.

Skills

Digital marketing analytics

SQL (BigQuery)

Python

Tableau

Git

dbt

Tools

Ahrefs

Google Search Console

Google Keyword Planner

Job description

Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays)

Uswitch

At Uswitch , our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you!

We’re part of RVU, a group of online brands that include: Confused, Tempcover, money.co.uk , and Mojo Mortgages.

The role

We are looking for a Senior Analyst for our SEO team who will help drive organic growth across our energy, broadband and mobiles business.

You will be the central point of data and reporting for the SEO and Content team, a team recently awarded the best in-house team at the UK Search Awards. You will work with the team to ensure all their decisions are data-driven and that we can report back to the business on the channel's success and growth.

You will have a passion for insight-led decision-making, helping our SEO and Content team to achieve the maximum search visibility and Gross Profit.

“What is the market size for this new product, and if we created new web pages how much revenue could we make as a business?’’

“How can we use search behaviour to predict demand for our products?”

“How can we measure the business impact of organic search visibility?’’

“How can we measure the impact of our users who read our editorial guides?”

“How does PPC impact SEO performance, and how can we develop a robust holistic search approach that maximises GP at a total level?”

What you'll be doing

Analyse search landscapes and third-party ranking tools (such as SEOClarity or Ahrefs) to find opportunities for higher rankings within Google

Work with content, creative, and development teams to optimise existing and launch new web assets in order to capture ranking traffic

Ensure all SEO requirements are met for new pages, user experiences, and websites

Create detailed and insightful reports that will be used by the rest of the SEO & Content team, as well as senior management, to communicate performance trends and key drivers

Analysing session, revenue, and web behaviour data

Using Google Search Console

Using third-party data tools like Ahrefs and Keyword planner

Present regularly on what worked, what didn’t, and what’s next in terms of the tests you want to run

Analyse competitor strategies to gain ranking insights and to help prioritise appropriately

Work with the broader marketing analyst community to investigate and report on the interplay between marketing channels, and their impact on SEO performance (for example, brand strength, PPC bidding strategy etc).

What we're looking for

Experienced with and passionate about digital, web-based Marketing analytics

Strong SQL skills; particularly in reference to Google Big Query with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.

Strong Business acumen and experience building complex operational & financial models, conducting ROI analysis, synthesising recommendations, and presenting to senior executives

Pragmatism; understanding of when analysis is good enough to finish

Statistically literate, competent with some statistical testing or modelling techniques.

You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!

Our commitment to you

We are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this, it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer

We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)

A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”

Employer-matching pension contributions up to 7.5%

A one-off £300 “work from home” budget to help contribute towards a great work environment at home

Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life

25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year

Private medical cover, critical illness cover, and employee assistance programme

A healthy learning and training budget

Electric vehicle and cycle to work schemes

Free in-office gym, accessible 7 days a week

Free breakfast in the office daily

You’ll be equipped with great technology (choice of Mac or Windows)

Free access to the Calm and Peppy app for physical and mental health

Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

We combine the close-knit and agile environment of a start-up with the know-how, technology, and backing of a well-established company.

We use our shared knowledge to empower people and help them make decisions confidently across a range of household services. Our purpose is to simplify complex marketplaces with accessible applications that genuinely improve people’s lives.

The RVU mission is clear: empowering people, transforming industries. With our unique set of brands under the RVU umbrella, we have the power to reach millions of consumers and the technology to deliver a world-class online experience for them.