Senior Marketing Analyst

TN United Kingdom; Rugby; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Analyst to lead data-driven insights and campaign strategies. In this exciting role, you'll manage a talented analytics team, delivering key metrics to enhance marketing effectiveness and customer targeting. This innovative firm promotes a hybrid working environment, allowing you to balance office collaboration with remote flexibility. You'll have opportunities for professional growth, supported by comprehensive training and a competitive benefits package. If you're a strategic thinker with a passion for data analysis and marketing, this is your chance to make a significant impact in the industry.

Benefits

Competitive bonus

Contributory pension scheme

Colleague discount across Group businesses

Qualifications

• Degree in a numerate subject is essential.
• Experience in data analysis and marketing is required.

Responsibilities

• Manage data analytics team to deliver insights for marketing campaigns.
• Produce analysis to measure marketing effectiveness and drive sales.

Skills

Data Analysis

Marketing Insight

Project Management

Stakeholder Presentation

Attention to Detail

Budget Management

Communication Skills

Education

Degree in a numerate subject

Tools

SQL

Google Sheets

Python

Job description

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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so then Travis Perkins are currently recruiting for a Senior Marketing Analyst.

This role will be to manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.

This role is Hybrid working, so travel to our Travis Perkins head office based in Northampton is usually required once or twice a week!

The successful candidate will:

1. Produce analysis to measure the effectiveness of all marketing activity, to help shape future campaigns and ensure effective customer targeting.
2. Interrogate data and trends in order to highlight areas of concern; use customer data to drive sales and margin performance for the company.
3. Provide insight on all marketing campaigns and make recommendations for future campaigns.
4. Through effective people and priority management, ensure the smooth delivery of insight and campaign data.
5. Continue the development of the customer dashboard that can be shared across the business, ensuring that both finance and marketing data are aligned.
6. Support the marketing team with campaign selections and BAU processes when required, ensuring to follow the principles of GDPR.
7. Research and apply new analytical techniques to help provide further insight and personalisation for customers.
8. Use SQL and Google Sheets for delivery of work with potentially some Python.

What you’ll need to know:

1. Degree in a numerate subject.
2. Experience in an industry which deals with volume customers (e.g., retail).
3. Budget management.
4. Ability to use data software to interrogate information.
5. Presenting to multiple stakeholders.
6. Project management.
7. Knowledge of different software packages and understanding of how data lakes etc. are structured.
8. Able to communicate effectively at all levels.
9. Excellent attention to detail.
10. Able to interpret a single-minded proposition and brief.

What can we offer you?

You’ll be supported by some fantastic training and development and have the opportunity to learn, grow and develop across the Travis Perkins Group.

A hybrid working environment is offered.

We’ll also equip you with a benefits package that grows as you grow with the company:

1. Competitive bonus.
2. Contributory pension scheme.
3. Colleague discount across a variety of Group businesses.

A bit about us:

As the largest distributor of building materials in the UK, Travis Perkins has been helping to build Britain for over 200 years.

With 5 businesses, 20,000 colleagues and more than 1,700 branches, stores and sites around the UK, we believe we have the best people and the best place to work. Everyone works hard together to deliver results, but most importantly, have some fun along the way!